Shenzhen, 6 June (ZXS) -- The Cultural Fair witnessed the vigorous development of China's cultural industry
China News Agency reporter Cai Minjie
The 7th China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as the Cultural Fair) was held in Shenzhen on the 12th. Walking in the <>,<>-square-meter exhibition hall, a batch of the latest achievements in the high-quality development of emerging formats, emerging technologies and cultural industries are overwhelming.
Since its official establishment in Shenzhen in 2004, the Expo has increased from more than 700 in the first session to 3596,10 this year, and the number of countries and regions visited, exhibited and purchased has increased from more than 108 in the first session to <> today, becoming an important engine to promote the development of China's cultural industry, an important platform for Chinese culture to go global and an important window for expanding cultural opening to the outside world, known as "the first exhibition of China's cultural industry", and its growth has also witnessed the growing growth of the cultural industry and the vigorous development of digital integration.
According to data released by China's National Bureau of Statistics, in the first quarter of 2023, Chinese cultural enterprises achieved operating income of 28816,4.0 billion yuan, a year-on-year increase of <>.<>%. The proportion of operating income of new cultural formats continued to increase, among which, Internet cultural entertainment platforms, Internet search services, digital publishing and other operating income increased rapidly.
Digital technology empowers new expressions of traditional culture
The "hand in hand" between digital and culture is a bright spot in the development of China's cultural industry.
The rapid development of digital technology and the Internet is changing the face of cultural heritage protection. "Cloud Tour" unveiled in the Beijing exhibition area of this year's Cultural Expo, which is based on cloud gaming and other game technologies as the carrier to achieve millimeter-level high-precision, immersive and interactive digital restoration of cultural heritage. In March this year, "The Great Wall of the Cloud" (Hong Kong version) was released, entering Hong Kong primary and secondary schools and becoming an extended learning resource for enriching the curriculum.
The "Digital Cave" comprehensively uses high-definition digital scanning, physical rendering of game engines, global dynamic lighting, cloud gaming and other game technologies to reproduce the historical scenes of the cave and its more than 6,<> volumes of precious cultural relics stored in the <>-year-old room. According to reports, a multilingual version will be launched overseas to promote global civilization exchanges and mutual learning.
Ye Guoying, vice president of Sanqi Interactive Entertainment brand, introduced that it will integrate culture and various forms of Internet products, and let traditional culture enter the circle of interest of young people "alive" through game products, virtual scene creation, and traditional culture-related digital collections.
New cultural industries promote economic and social development
Industrial integration and development is a way to promote new formats and models in the production industry. A number of distinctive and popular Shandong barbecue IP cultural and creative products appeared in the exhibition. For example, the "Glass Barbecue Dinner" created by Zibo's glass products company reproduces various ingredients such as kebabs, grilled seafood, grilled sausages, and grilled vegetables, attracting visitors to consult.
In the Xinjiang exhibition area, Guizi culture was applied to the agricultural cultural tourism industry, combining a series of cultural and creative products, agricultural cultural and creative product development, Silk Road cultural tourism and study routes and other forms to promote rural tourism and rural consumption.
"In terms of cultural and creative products, in addition to cultural and creative products with unique local characteristics such as inkstone and jade, the Guangdong Zhaoqing Pavilion also brought a series of products launched in combination with local history and culture." The relevant person in charge of the Guangdong Zhaoqing Pavilion said.
Experts believe that only by identifying the convergence and connection point of cultural and tourism integration and forming new products, new services and new formats with cultural and tourism characteristics can we promote the integration of culture and tourism on a wider scale.
The international influence of Chinese culture has expanded
Culture going overseas is an important way for Chinese culture to go global, and in recent years, Chinese opera, movies and games have continued to go overseas. The South American premiere of the Peking Opera film "Red Cliff", the series "Ice and Fire Island" brought Chinese intangible cultural heritage martial arts to overseas display, and the tin opera film "Jiangnan Rain" won overseas film awards...
China's cultural trade has shown a good development trend, and the import and export scale of cultural industries has continued to expand. This year, the Shenzhen Cultural Fair focused on the theme of cultural import and export trade, innovatively held cultural import and export trade fairs, organized the world premiere ceremony of the UAE cultural tourism digitalization and animation game industry projects, and participated in the "Meet Ancient Egypt" metaverse to promote the digital upgrading of Egypt's cultural tourism industry.
It is worth mentioning that this year's Shenzhen Cultural Fair also shows the inheritance and innovation of China's excellent traditional cultural treasures to the world through intangible cultural heritage items passed down from generation to generation in the "Intangible Cultural Heritage, Arts and Crafts and Art Design Museum". (End)