BY UE STUDIO
Updated Monday,5June2023-12:42
- Share on Facebook
- Share on Twitter
- Send by email
After six photographic contests, two books and a solidarity exhibition in Atocha, Cinfa goes one step further in its initiative "The patient's gaze", which portrays, without filters, the reality of patients and their families, through their daily lives and their emotions. On this occasion, the Spanish pharmaceutical company and the Menudos Corazones Foundation have collaborated in the creation of a short film that makes congenital heart disease visible, inspired by the story written by Belén Rueda for the book "La mirada del paciente" by Cinfa in 2020.
In it, the actress and honorary president of the Menudos Corazones Foundation, and Pablo Burillo, photographer and father of Lara, a girl with congenital heart disease, invite us to a personal journey full of emotions, in which they reel off their experiences and give us a testimony of strength, courage and union, while showing us the importance of the support offered by patient associations.
After this first work, Cinfa intends to continue creating new episodes that sensitize society about different diseases and bring them closer to their protagonists, while supporting the work carried out by patient entities.
Made by UE Studio
This text has been developed by UE Studio, creative branded content and content marketing firm of Unidad Editorial, for CINFA.
According to the criteria of The Trust Project
Learn more