Already at the beginning of the week, the campsites in Norje began to fill up with visitors. Mikaela Rosenlund, campsite owner, believes that many visitors come earlier than usual this year.
"We are among the largest campsites in Sweden right now," she says.
Sweden Rock runs from Wednesday until Saturday.
See drone footage from the area – and hear what visitors think about the atmosphere in the video above.
Best of Sweden Rock
Djuriska festival outfit – your own meat costume
30 sec
Pee suits we remember
22 sec
from Norway to Norje – getting married where they met
40 sec
The Kebab King's Guide: How to Create Your Own Festival Pizza
46 sec
Year 1995: The festival takes shape
36 sec
Historical booking: Iron Maiden visited Blekinge
37 sec
Inventor at the rock campsite
28 sec
The festival's youngest hard rockers perform
35 sec
"Seems to be the world's best festival"
20 sec
Twisted Sister on the weather curse: "Poured down"
23 sec
Metal wedding: "Finally it's us"
31 sec