EU asks signatories to its Digital Code of Conduct for an 'Artificial Intelligence' label

The 44 signatories of the European Union's digital "code of conduct" met on Monday in Brussels. This code of conduct signed a year ago brings together major digital players such as TikTok or Google/Youtube for example, in order to bring their practices into line with the European Union's requests for the operation and monitoring of the Internet.

The European Union wants to better identify content from artificial intelligence to fight against disinformation. © TRIBOUILLARD

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With our correspondent in Brussels, Pierre Bénazet

The Commission is asking the 44 signatories of its digital code of conduct to set up an "Artificial Intelligence" label for all platforms offering tools to generate and disseminate this type of content.

The spectacular advances in artificial intelligence in recent months come at a time when the fight against disinformation has never been more necessary, according to the European Commission, especially in the face of Russia. She believes that it is necessary to clearly identify all texts, videos, images or sound clips that have been generated by artificial intelligence.


Successful chatbots, like ChatGPT, are able to create complex, seemingly well-researched content and visuals in seconds. Image generators can create authentic-looking photos for events that never happened. Voice generation software can mimic a person's voice based on a sample of a few seconds. Our main task is to protect freedom of expression. When it comes to AI production, I don't see any right to freedom of expression for machines," said Věra Jourová, European Commissioner for Justice and Consumer Protection.

The committee therefore calls for the creation and immediate application of this "artificial intelligence label" by all signatories of the European Code of Conduct. Twitter has decided to leave him and the Commission warns that he will be even more monitored.

>> Read also: Information-disinformation: identifying images generated by AI, mission impossible?

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  • European Union
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