In 2014, little attention was paid - except among the Nuggets, who did not imagine how much they won the jackpot - the arrival of the Serb in the league. Selected 41st overall in the draft, he was not entitled to this little moment of glory live on American television, because his name had been called during an advertising page touting the products of a Tex-Mex fast-food chain.

In nine years, neither the excellence of his basketball nor his many accomplishments have propelled him under any light other than that of the sports beam. Because Jokic does not advertise any product in the United States, it is just if he promotes a beer in Serbia, and he does not have any pair of sneakers to his name, despite being under contract with Nike.

He is also one of the few MVPs in this case, like Dirk Nowitzki in 2007. No doubt that if he did not put on "Air Jokic", he would sign to walk barefoot in the footsteps of the former German pivot, crowned champion with Dallas four years later.

Red nose, golden hands

So certainly, his clumsy look, his unconventional gestures, his nose that blushes under the effect of the air conditioning, give him a low artistic note, in the eyes of aesthetes who swear by the "showtime".

Nikola Jokic warms up before an NBA playoff game with the Denver Nuggets on May 20, 2023 in Los Angeles © Harry How / GETTY IMAGES NORTH AMERICA/AFP/Archives

But his technical rating is the opposite extremely high, with his golden hands worthy of Larry Bird's, according to coach Gregg Popovich, and that very high "basketball IQ" that any point guard would dream of.

Former Wizards player Gilbert Arenas pointed to this truncated perception, which determines a player's popularity at the expense of his value, even if it means having harsh words.

"Nobody cares if he becomes champion, nobody wants to watch him. He's not going to become a megastar, because he doesn't do anything that kids want to see. He has a great game, but it's not exciting (...). You have to be an inveterate basketball fan to understand what the +Joker+ does. The others swear by the three points from afar, the dunks or... the Lakers. We know what Jokic does, that's what a winning team looks like. But the NBA doesn't rely on that, it's about the stars," he said.

Not being "bankable" is not likely to upset the Serb, always quick to self-mockery. "Me out of balance? I've been out of balance all my life, so that's normal for me," he recently joked about his signature shot, rainbow and leg, which hurt the Lakers so much.

MVP in jockey outfit

The Serb, who averages 29.9 points, 13.2 rebounds and 10.1 assists (54.4% shooting and 47.1% three-pointers) in these playoffs, with already eight triple-doubles, one more than Wilt Chamberlain's former record, is nevertheless unanimous with the greats.

Nikola Jokic (R), Serbian star of the Denver Nuggets, shoots against Anthony Davis of the L.A. Lakers on May 20, 2023 in Los Angeles © Harry How / GETTY IMAGES NORTH AMERICA/AFP

As soon as he was eliminated in the Western Conference finals, LeBron James took his hat off to him: "I know how great he is. You are always destabilized when you defend on him. He sees the game before anyone else. There aren't many players like that."

"Jokic will remain one of the greatest pivots of all time," prophesied Kevin Durant, yet quite stingy in compliments, after being also sidelined with the Suns.

"The +Joker+ is changing the game before our eyes, like Michael (Jordan), Larry (Bird), LeBron (James), Steph (Curry), Kobe (Bryant), Kareem (Abdul-Jabbar) and Shaq (O'Neal)," tweeted, former glory Magic Johnson, who can obviously be added to this list.

These laurels so well braided do not seem to destabilize this peaceful man, whom nothing moves more than his horses. It was in a jockey's outfit that he received his second MVP trophy last year, in Serbia, his country, where ultimate star Novak Djokovic says he is one of his biggest fans. "He is the pride of Serbia," said "Djoko" on Monday, on the sidelines of Roland-Garros. "He's so humble," Nole added.

Nikola Jokic holds up the regular season MVP award before a Denver Nuggets game, June 11, 2021 © Dustin Bradford/GETTY IMAGES NORTH AMERICA/AFP/Archives

An opinion shared by Nuggets coach Michael Malone. "Success, money, fame have never changed this guy. It's rare in this environment," he said.

© 2023 AFP