Many people who use traditional, brown snus suffer from inflammation of the gums or that the gums retract. Whether there are the same risks when using white snus is unclear.

The research project started in the spring of 2023 at nine clinics in Stockholm County, where patients are asked if they want to participate. The patients are those who either use white snus regularly, those who use traditional snus regularly and a control group who do not use snus at all.

Attracts women

Both men and women aged 18 to 30 years participate in the study. But the white nicotine pouches with a taste of, for example, mint, fruit and coffee have attracted young women to start using snus.

There are about as many men as women who use white snus, while traditional snus use attracts an overwhelming majority of men.