Real estate giant SBB and gaming company Embracer come in fifth and sixth respectively on the list of men's favorite stocks. This is stated in Euroclear's annual report on Swedes' shareholdings.

During the spring, the share values of the two companies fell sharply. Since the start of the year, Embracer has fallen about 50 percent, while SBB has fallen about 70 percent.

Big loan problems when interest rates rise

– Both companies have had aggressive acquisition strategies, which led to large price increases during the pandemic and the years with zero interest rates. SBB has taken out large loans in the bond market and now that interest rates are rising, it will be a huge problem," says Maria Landeborn, senior strategist at Danske Bank.

"Embracer has talked a lot about optimistic forecasts. And this has been done in a situation where it has not been written down in agreements. A large contract was expected later, now it turned out that there was no agreement. In retrospect, it seems that they have been a little too optimistic, she continues.

Risk has long been associated with male savings. And historically, investing in growth and risk has been a winning strategy.

Doing better for stocks owned by women

But lately, that kind of saving tactic has led to huge losses. Last year was the first time since the measurements started in 2017 that Statistics Sweden's median female portfolio performed better than men's. At year-end, the median value of the women's equity portfolio was quoted at SEK 52,000, which was SEK 2,000 more than the men's.

"Men generally own shares in companies with large price increases and verbal CEOs who are highly visible. Women more often own more companies on the large company list, which have functioning business operations, and then the surprises are fewer. They don't stick up in the same way, but they don't clap together in the same way either," says Maria Landeborn.

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