The image of Irina Shayk half-naked in Cannes is shocking. Here I am, without going any further, talking about her, so mission accomplished for the brand that has orchestrated the presence of the supermodel at the film festival and her non-outfit.

The closest thing to clothing (in its meaning of fabrics covering the body) of the Russian mannequin at that time was lingerie and diamond necklace, so we assume that all this is paid for by a lingerie company or a jewelry brand. Let me not even go into Google to look for which signature or signatures it is (*). Let's see it as a small triumph of not falling into the trappings of promotion.

Irina wore heels, yes, complying with the absurd rule that asks women in Cannes to wear high shoes at their events. Some superstars have passed that law by the lining of their evening dresses, highlighting the real politics of the contest: sacred names can do whatever they want. Another law: any excuse is good to throw a party in Cannes, the cinema is the least. That is why another fashion brand, the German Boss, celebrated in Cannes this year... Naomi Campbell's birthday. In case anyone thought Naomi was there to see Victor Erice's new movie.

It is funny that in Spain Irina Shayk, a model with a career, is still associated with Cristiano Ronaldo, who in theory was a partner between 2010 and 2015. When, after the breakup, she asked her Instagram followers to stop if they followed her for being the girlfriend of the world's most famous footballer, she lost 11 million followers. That did not have to be pleasant for her, because the reach in social networks is something that is now highly valued in a model and 11 million accounts are many.

Now Shayk drives twice as much and with 37 years, age at which in his profession it is very difficult to remain active, continues to be very requested by the best clients. What an example she is giving her daughter (6 years old, had with Bradley Cooper) they tell her in some comment of the photos in which she herself shows her meager viral look. The new "tápate, golfa", published from a cheap mobile phone under the photo of an incontestable topmodel who is currently working. That is not precisely my definition of a bad example. If anything, to be cold in exchange for a goose paste. Who could.

(*) Again it will be, I have not been able to resist. The dress ("dress") is by Gucci and the jewel by Chopard, who organized the sarao for which he had dressed ("dress") thus to the glamorous Irina. Nothing left to improvisation, indeed.

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