Yangzhou, 5 May (ZXS) -- Question: Looking at the "small city and great business" of a town with Chinese characteristics from a toothbrush
China News Agency reporter Li Meng Ge Yong
On the hotel washstand in a foreign country, the "way" of the hotel toothbrush that is easy to be overlooked is likely to be a Chinese town far away - Yangzhou Hangji, a Chinese characteristic town known as "China's toothbrush capital" and "China's hotel supplies capital".
Towns with Chinese characteristics refer to towns with dynamic characteristics such as leisure tourism, trade logistics, modern manufacturing, education technology, traditional culture, beauty and livability, etc., and lead the construction of small towns in China through characteristic towns. According to the list of the first and second batch of Chinese characteristic towns released by the Ministry of Housing and Urban-Rural Development of China, Jiangsu Province ranks second in the total number of Chinese characteristic towns among all provinces in China, with a total of 22 characteristic towns selected, and Hangji Town is one of them.
At least 10 out of every 7 toothbrushes in China are produced in Hangji, and about 10 out of every 4 toothbrushes in the world are produced in Hangji. "Therefore, the development level of the toothbrush industry in this place represents the development level of China's toothbrushes." Zhang Wensheng, president of the Jiangsu Toothbrush Industry Association, told the China News Agency reporter at the China Toothbrush Museum on the 17th.
On May 5, walk into the China Toothbrush Museum in Yangzhou, Jiangsu Province. The picture shows an exhibit of an old toothbrush. Photo by China News Agency reporter Ge Yong
"Hangji's previous products were wholesale, such as hotels and supermarkets, and there were very few retailers." Online, we basically don't enjoy this piece of cake. Zhao Xiang, assistant general manager of Hangji High-tech Investment Company, told reporters about the past mode and situation of Hangji toothbrush industry.
Nowadays, the traditional toothbrush and hotel supplies industry is experiencing changes in the industrial chain and supply chain, this industrial-oriented characteristic town has chosen the development path of industrial innovation, Internet entrepreneurship, and the integration of industry and education, not only continuing to cultivate in the traditional toothbrush industry, but also relying on the characteristic advantages to find a new way out.
The investment guide issued by the Yangzhou municipal government in April this year clearly pointed out that "build a high-quality platform and carrier for enterprises, and fully promote the development of the park's 'secondary entrepreneurship' and 'secondary revitalization'", of which Jiangsu Hangji High-tech Industrial Development Zone is listed as a key development park. In the same month, China Hangji E-commerce Industrial Park came into being, using digital means to help Hangji further integrate its advantageous supply chain products, and extend from toothbrushes and hotel supplies to high-end daily chemicals and health.
On May 5, toothbrushes, toothpaste and other daily necessities were neatly arranged on the shelves of the selection area of China Hangji E-commerce Industrial Park. Photo by China News Agency reporter Li Meng
Walking into the China Hangji E-commerce Industrial Park, a large screen that is monitoring the "oral care" category comes into view, in which the data not only diagnoses its own competitiveness, but also provides insight into different consumption hotspots and consumers of different ages. In the selection area on the side, toothbrushes, toothpaste, slippers and other daily chemical products are neatly arranged, "We are mainly doing oral products now, and in the future, there are cosmetics and women's products, such as face masks and makeup." Chen Xiangrong, director of operation of Hangji E-commerce Park, told reporters that through e-commerce operations, the price of products is lower than ever, and consumers can also buy conveniently from e-commerce channels such as Taobao Taobao factories.
On May 5, in the live broadcast room of China Hangji E-commerce Industrial Park, anchor Wang said that he was selling toothpaste live. Photo by China News Agency reporter Ge Yong
In Jiangsu, there are actually many characteristic towns at home and abroad such as Hangji Town, which are famous for their "small cities and great undertakings". For example, Zhenze Town, Wujiang District, Suzhou City, another "Chinese characteristic town" in Jiangsu Province, has a long history of silk industry, and its products are exported to China and abroad, known as "China's flax silk quilt home textile town". According to the China Textile Economic Information Network, the town is promoting digital transformation and intelligent transformation, efficient collaborative innovation and development of primary, secondary and tertiary industries, and sericulture inheritance and development through strong advantages, cohesion, smooth channels, and inheritance.
Jiangsu is a major economic province and a strong manufacturing province in China, and its county economy has also attracted much attention from the outside world. A few days ago, the top ten counties (cities) in China's GDP in 2022 were released, of which the counties and cities in Jiangsu occupied half of the seats and occupied the top three. (End)