, May 5 According to the WeChat public account of the National Development and Reform Commission, on May 10, 2023, the seventh China Brand Day arrived as scheduled.

This year's China Brand Day was co-sponsored by the National Development and Reform Commission, the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation, the State Intellectual Property Office and the Shanghai Municipal People's Government.

The theme of this year's Brand Day is "Chinese Brand, Shared by the World; Brand New Power, Quality New Life", the activity content includes holding the 2023 China Brand Development International Forum and China Brand Expo, guiding relevant departments, localities, central enterprises, media, industry associations, brand service agencies, etc. to organize and carry out characteristic brand creation activities based on actual conditions.

Among them, the 2023 China Brand Development International Forum includes 1 main forum and 12 sub-forums. The main forum invited relevant departments, local governments, well-known experts and scholars at home and abroad, and heads of brand enterprises to give speeches and exchanges on the theme of the event, brand development policies, theories and brand building innovation practices. The 12 sub-forums covered agriculture, manufacturing, service and other fields, as well as topics such as expanding consumption, regional development, rural revitalization, and social responsibility.

The China Brand Expo simultaneously built an online and offline display platform, covering an area of nearly 6,900 square meters, setting up thematic exhibition areas, comprehensive exhibition areas and thematic exhibition areas, displaying more than 38 local selected brand enterprises and 1 central enterprises, and held in the Shanghai World Expo Exhibition and Convention Center; Based on offline physical exhibitions, the online exhibition has set up 38 cloud prologue hall, 37 cloud central enterprise exhibition halls, 1900 cloud local exhibition halls and cloud special exhibition areas, etc., and selected more than <>,<> outstanding brand enterprises for display, which is open online all year round to create a brand event that never ends.

In the offline theme exhibition area of this year's China Brand Expo, a new innovative 100+ boutique exhibition area was added, focusing on displaying more than <> industry-leading innovative products recommended by various localities and central enterprises. This year, a new special exhibition area was added, mainly displaying the successful practice of leading modern agriculture, new industry, quality services, rural revitalization, digital economy, and regional development with brand building.

During the event, a series of special activities will be organized on site, such as stamp check-in, on-site release, field visit, achievement display, intangible inheritance, game interaction, cultural performance, etc. In addition, in combination with the actual situation of brand building, all localities carry out brand creation activities through brand salons, special promotions, matchmaking negotiations, new product releases, etc., and tell Chinese brand stories well at multiple levels, angles and channels.

Brand is an important symbol of high-quality development and the internal support for the construction of a quality power. Since 2017, China has set May 5 as China Brand Day every year, and the National Development and Reform Commission, together with relevant departments and localities, has organized a series of special activities of China Brand Day, etc., widely disseminated the concept of brand development in the whole society, condensed brand development consensus, created an atmosphere of brand cultivation, promoted the formation of a good situation in which enterprises strive to create brands, the government actively supports brands, consumers consciously care for brands, and actively improve the development results of China's brand building.