On May 5, Nanjing, Jiangsu, passengers traveled at the railway station. On the same day, China Railway ushered in the peak of the return trip of the "May Day" holiday. Photo by China News Agency reporter Lu Bo

Chinanews.com, May 5 According to the official WeChat news of the Ministry of Culture and Tourism, during the "May Day" holiday in 3, the recovery momentum of the cultural and tourism industry is strong, and the national holiday market is stable and orderly. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips in the country was 2023 million, a year-on-year increase of 2.74%, and recovered to 70.83% of the same period in 2019 on a comparable basis; The domestic tourism revenue reached 119.09 billion yuan, a year-on-year increase of 1480.56%, and recovered to 128.90% of the same period in 2019 on a comparable basis.

The supply of cultural and tourism products is abundant. During the "May Day" holiday, the Ministry of Culture and Tourism launched the "May 5 China Tourism Day" theme month activities, and launched various cultural and tourism public welfare measures to benefit the people. Carry out the national culture and tourism consumption week activities with the theme of "Spring Blossoms I Want to Travel" to meet everyone's multi-level consumption needs during the holiday. Public libraries and cultural centers (stations) at all levels across the country continue to be open free of charge, actively exploring the creation of new cultural spaces, and carrying out various forms of cultural activities such as immersive experiences. A total of about 19,4 mass cultural activities such as square dances, mass singing, and "village evenings" were held across the country, with about 75 million participants. 1,66 A-grade tourist attractions across the country are open normally, accounting for 1% of the total number of A-grade tourist attractions, except for some northern provinces due to seasonal reasons, most of the country's tourist attractions have achieved "should be opened". A total of 28,86 commercial performances were held nationwide, with box office revenue of 3.11 billion yuan and about 15,19,865 spectators. Beijing held the first museum activity month, Guangdong held 49 key cultural tourism activities, Guizhou Qiannan Prefecture Libo Zhangjiang Scenic Area launched the "National Costume + Landscape" creative exhibition, the four memorial halls of the Communist Party of China in Shanghai held the "People's Premier Zhou Enlai" exhibition, Shanxi Taiyuan and Jinzhong jointly released "Splendid Taiyuan Home Country Jinzhong" six themes and 166 boutique tourism routes, Zhejiang Natural History Museum Hangzhou Pavilion opened a real-life popular science script tour "Mountains and Seas Secret Land".

On May 5, the last day of the May Day holiday, many tourists went to the Beijing Zoo Giant Panda Hall to see the cute giant pandas. Photo by China News Agency reporter Yi Haifei

Measures to benefit the people fuel cultural and tourism consumption. In conjunction with the "May 5 China Tourism Day" theme month activities, various localities have successively launched a series of cultural and tourism activities to benefit the people, implemented measures such as reducing or discounting tickets to scenic spots, and issuing cultural and tourism consumption coupons. Jiangsu launched the "Suxin Consumption, Summer Nightlife" summer shopping festival, distributing 19 million yuan of Huimin consumption coupons and 1 million yuan of digital red envelopes. Chongqing held the 7th Chongqing Cultural Tourism Consumption Season, and joined hands with the platform to launch cultural and tourism consumption vouchers. At the same time, all localities are actively creating a new space for a better life shared by hosts and guests, and improving tourists' satisfaction and sense of gain. Shandong Zibo has launched preferential measures such as barbecue trains and free parking to attract tourists. Beijing Badaling Great Wall Scenic Area has taken measures such as opening the park ahead of schedule and normalizing the opening of the night Great Wall to meet the peak of passenger flow. Fujian Wuyishan has sent special personnel to various scenic spots to guide order, strengthen the scheduling and management of sightseeing buses, and optimize the travel experience of tourists. Suzhou, Zhengzhou, Shanghai, Beijing, Chengdu, Chongqing and other popular cities have also shown their own skills in order to retain tourists, launching warm services such as local citizens giving way to bridges, charging treasures at check-in points, rail transit delayed shifts, luggage lockers, volunteer service kiosks and so on, so that tourists can fully feel the beauty of holiday travel.

The integration of culture and tourism is more obvious. During the "May Day" holiday, cultural exhibitions, cultural performances, and national style and national tide fever have become a new trend of tourism, "travel + performing arts", "travel + exhibition" and "travel + museum" are favored by the market, and various places have successively launched activities such as exhibition-watching social, Chinese style Hanfu, making tea around the hearth, music collection, etc., and the hotel bookings around concerts and music festivals have increased year-on-year, and the spillover effect of tourism in the surrounding consumption scenes has become more and more obvious. Cultural landmarks such as the National Museum of China and the Dunhuang Museum have not decreased in popularity. Tickets for Yantai Midi Music Festival and Beijing Strawberry Music Festival are basically sold out. Lijiang held a simple holiday life festival to create a new model of "music + cultural tourism + lifestyle". Wuyishan has launched 10 boutique tourism routes such as the Minyue Wangcheng National Archaeological Site Park Archaeological Source Line. Harbin Polar Park attracts more than 1000,<> primary school students to participate in immersive marine classes. Chengdu immersive giant panda volunteer research experience, Sanxingdui archaeological research, Sichuan opera face changing intangible cultural heritage research, Qingdao Marine Military Exhibition Hall patriotism research, Tianjin Maritime Museum science popularization research, Xixi wetland agricultural research and other projects are rich and colorful.

In the waters of Haijiao Island in Rongcheng City, Shandong Province, tourists board yachts and feed black-tailed gulls. Photo by Li Xinjun

Medium- and long-term tours, peripheral tours and hot spots run at a high level across provinces. During the "May Day" holiday, the number of tourists across the country exceeded the level of the same period in 2019, the travel distance and consumption activity reached a record high, the tourist travel radius and destination recreation radius both increased, and the popularity of cross-city and inter-provincial travel of more than 300 kilometers increased significantly. The popularity of traditional domestic hot tourist destinations such as Beijing, Hangzhou, Dali and Xiamen has not decreased, and the popular cities such as Chongqing, Changsha and Zibo, and niche destinations such as Changxing and Xianju have attracted much attention, and parent-child play, intangible cultural heritage, leisure vacation, rural tourism, etc. have been favored. According to data monitoring, from 4:28 on April 18 to 5:3 on May 6, the nighttime passenger flow of 243 national-level nighttime cultural and tourism consumption agglomeration areas was 7768.6 million, with an average of 6,39 person-times per night in each agglomeration area, an increase of 2022.114% over the same period in 5. Among them, the cumulative nighttime passenger flow of the "May Day" holiday in many agglomeration areas such as Shanghai West Nanjing Road, Nanjing Qinhuai River-Fuzimiao Area, Tai'an Taishan Xiucheng, Luoyang Luoyang Ancient City, Changsha Wuyi Business District, Chengdu Chunxi Road Dacifang, Nanning Third Street and Two Alleys, Xi'an City Wall Scenic Area and other agglomeration areas have exceeded 100 million person-times.