Zhangping, Fujian, 4 April -- Title: "Post-27s" Taiwan youths return to their hometowns to become "new tea people": "We must not forget our roots" for three generations
China News Network reporter Zhang Jinchuan
Chen Yunjia, a young man from Taiwan, recently shared the story of "landing" entrepreneurship with reporters. Photo by Zhang Jinchuan
"There are good mountains and good waters, and my father's good tea", Chen Yunjia, a Taiwanese youth born in 1984, quit his job at a technology company in Taipei and "landed" to become a "new tea man".
Aerial photograph of Yueshan Jiaming Tea Manor on a mountain thousands of meters above sea level. Photo by Zhang Jinchuan
Chen Yunjia, who is rooted in Zhangtaiwan Farmers Business Park, Longyan City, Fujian Province, is a "third generation of Taiwan" who followed his ancestors back to his hometown, and is now the chairman of Zhangping Yueshan Tea Industry Co., Ltd.
Chen Yunjia brought the freshly brewed tea to the guests to taste. Photo by Zhang Jinchuan
"In 1948, my grandfather went to Taiwan from the mainland to teach, but he was always worried about his hometown and always told us not to forget our roots." Chen Yunjia recently told Chinanews.com that in 2005, his father Chen Xianzhi returned to his hometown, Guantian Township, Zhangping City, and developed more than 600 acres of tea gardens.
In 2015, Chen Yunjia came to Zhangping Tea Garden to visit his father and found that "the scenery here is very good, the folk customs are also very simple, and there are good policies", so he resigned and "landed" to take over his father's tea plantation.
Chen Yunjia inspects the growth of tea. Photo by Zhang Jinchuan
"At that time, I hoped to drive the economic development of my hometown." Relaying the hometown sentiment of his ancestors "returning to their roots", Chen Yunjia planted alpine tea on the mountains at an altitude of thousands of meters to develop leisure tourism in tea gardens; Transformed to develop tea estates and served as the manager of Yueshan Jiaming Tea Manor.
"We insist on not using pesticides and changing the way tea gardens are planted, hoping to protect the ecological environment and at the same time let tea lovers drink a cup of natural and healthy tea." Chen Yunjia said.
Chen Yunjia inspects the growth of tea. Photo by Zhang Jinchuan
The use of natural farming to grow tea brought Chen Yunjia an unexpected surprise. "Without pesticides, there will be many small insects to gnaw on the tea leaves, one of which is called the little green leafhopper, and the tea leaves emit a natural honey fragrance after being bitten by it." Chen Yunjia developed ecological specialty tea with honey fragrance characteristics, which received a good market response.
In 2017, Chen Yunjia created the "Yueshan Jiaming" tea brand, and also transformed the old tea factory into a tourist tea factory, so that tourists can learn tea culture from it. Chen Yunjia said that it is necessary to organically combine elements such as Taiwan's business philosophy, grandfather's calligraphy, and father's tea ceremony art, show the fragrance of tea and ink rhyme, the spirit of three generations of inheritance, and convey the flavor, aroma and emotion of tea to every guest.
Chen Yunjia combined the calligraphy and tea ceremony of his grandfather Chen Yueshan, and used it to package cultural and creative tea leaves, displaying the aroma and ink rhyme of tea passed down from generation to generation. Photo by Zhang Jinchuan
"Tea can benefit people's minds, and ink also improves tea style." In Yueshan Jiaming Tea Manor, the cultural and creative tea leaves packaged by Chen Yunjia's grandfather Chen Yueshan calligraphy and tea ceremony show the tea fragrance and ink charm passed down by the Chen family from generation to generation.
Benefiting from measures to benefit Taiwan such as the "22 Articles of Agriculture and Forestry", Chen Yunjia received loan discounts, and the tea garden was better developed. In different seasons, Yueshan Jiaming Tea Estate develops different tea-related characteristic activities, so that visitors who come here can not only see the beautiful sunrise and sea of clouds, but also experience it by themselves and enjoy the fun brought by creation, "I hope that guests come to the tea garden to experience tea culture".
Aerial photograph of Yueshan Jiaming Tea Manor on a mountain thousands of meters above sea level. Photo by Zhang Jinchuan
Nowadays, in Yueshan Jiaming Tea Manor, tourists dressed in tea-picking clothes and small bamboo baskets around their waists can often be seen. In order to welcome the arrival of this year's "May Day" holiday, Chen Yunjia has renovated and upgraded the homestay, "a lot of rooms have been booked."
"There is a lot of room for the development of rural revitalization in the mainland." In Chen Yunjia's view, every place has its own stories and culture, which should be fully excavated, and "rural revitalization provides a broad platform for Taiwan youth to take root in the grassroots and make meritorious achievements."
"I hope that more young people will return to their hometowns and join us in revitalizing the countryside." Chen Yunjia said that he looks forward to more and more cross-strait cooperation in rural construction and rural innovation in the future, and more Taiwanese investors, architects and cultural and creative teams will come to the mainland to participate in village planning and design and rural project construction. (End)