OpenAI said on Tuesday it would introduce what one employee called an "incognito mode" for the successful chatbot ChatGPT that won't save user chat logs or use them to improve its artificial intelligence, Reuters reports.

The San Francisco-based startup said it plans to launch a new subscription called ChatGPT Business with additional data controls.

The move comes as questions about how other chatbots inspired by GPT have raised hundreds of millions of user data that would normally be used to improve or "train" AI.

Italy last month banned Chat GPT for potential privacy breaches, saying OpenAI could resume the service if it met regulatory government demands such as giving consumers tools to object to the processing of their data. France and Spain have also begun investigating the service.

Mira Moratti, chief technology officer at OpenAI, said the company was complying with European privacy law and working to reassure regulators.

It said the new features did not stem from Italy's GPT ban, but from months of efforts to put users "in the driver's seat" for data collection.

Microsoft introduced the "Chat GPT" program for companies (French)

"We will move more and more in this direction to prioritize user privacy," Moratti said.

User information has helped OpenAI make its software more reliable and reduced political bias, among other things, Moratti said, but added that the company still faces challenges that must be addressed.

The product version allows users to turn off Chat & Training History in their settings and export their data.

Nicholas Turley, the head of OpenAI's product officer, who likened the new feature to the browser's incognito mode, said the company still keeps conversations for 30 days to monitor abuse before permanently deleting them.

In addition, the ChatGPT Business subscription that will be available in the coming months will not use the conversations to train the AI model virtually.

Microsoft, which has invested in OpenAI, already offers ChatGPT for businesses, and Moratti said the service will attract existing cloud provider customers.