China News Network Taiyuan, April 4 (Liu Xiaohong) Shanxi Cultural Tourism (Hong Kong) Promotion Conference "Ancient Chinese Civilization and Good Scenery of Shanxi" was held in Hong Kong on 21 April. This move aims to showcase Shanxi's rich cultural and tourism resources, promote in-depth cooperation between Jinxi and Hong Kong, further integrate into the Guangdong-Hong Kong-Macao Greater Bay Area, accelerate the recovery and revitalization of cultural tourism, and contribute to the construction of an internationally renowned cultural tourism destination.
"Guan Gong", played by the famous Jin opera performance artist Wu Lingyun, interacted warmly with the guests. Photo courtesy of Shanxi Provincial Department of Culture and Tourism
On the same day, Yao Pak Leung, Member of the Legislative Council of the Hong Kong Special Administrative Region (Tourism Industry) and Chairman of China Travel Service Hong Kong Limited, Tam Kwong Sun, Vice Chairman of the Travel Industry Council of Hong Kong, Chan Haijin, General Manager of Business Development of the Hong Kong Tourism Board, Cheng Ruishan, Assistant Director of Asia Tourism Exchange Centre, Lam Xinlian, Vice Chairman and Secretary-General of the Hong Kong China Tourism Association, Wong Jin-Tat, Honorary Advisor of the Travel Industry Council of Hong Kong, and representatives of key travel agents attended the event.
This move aims to showcase Shanxi's rich cultural and tourism resources and promote in-depth cooperation between Jinxi and Hong Kong. Photo courtesy of Shanxi Provincial Department of Culture and Tourism
Li Gui, Deputy Director and First-class Inspector of Shanxi Provincial Department of Culture and Tourism, attended the event and delivered a speech. He said that Hong Kong is one of the most international and open cities in the world, and it is also a well-known internationally renowned cultural tourism destination. In recent years, the exchange of visits between Jinhong and Hong Kong has been frequent, and exchanges and cooperation in the cultural and tourism industry have become more intense, and the development momentum is good. "It is hoped that through this cultural tourism promotion, Jinxi and Hong Kong can deepen cooperation and exchanges in cultural tourism, take advantage of Hong Kong's advantages, attract more tourists at home and abroad to come to Shanxi to taste history, perceive culture, sightseeing and tourism, and leisure vacation, and attract more people of insight from all over the world to invest in Shanxi."
"Ancient Chinese Civilization, Good Scenery of Shanxi" Shanxi Cultural Tourism (Hong Kong) Promotion Conference was held in Hong Kong. Photo courtesy of Shanxi Provincial Department of Culture and Tourism
At the event, Tam Kwong Shun said that Shanxi Province has rich tourism resources and has always been a popular and familiar tourist destination for Hong Kong citizens. The two places have deep roots, close relationships and frequent exchanges, and have long had good cooperative relations in many key fields such as tourism, culture, sports, economy and trade, humanities, and youth study tours, with fruitful results. Through the promotion activities, Hong Kong compatriots have a better understanding of the charm of Shanxi. Shanxi Province and Hong Kong can comprehensively strengthen integration and interaction, jointly grasp the new opportunities brought by the "Belt and Road", achieve complementary advantages and win-win development, and jointly expand the tourism market.
Li Gui, Deputy Director and First-class Inspector of Shanxi Provincial Department of Culture and Tourism, attended the event and delivered a speech. Photo courtesy of Shanxi Provincial Department of Culture and Tourism
During the event, the guests watched the promotional video of Shanxi Cultural Tourism, and the host focused on the three world cultural heritage sites of Wutai Mountain, Yungang Grottoes and Pingyao Ancient City, Hongdong Big Locust Tree Root-seeking Ancestral Garden and Guan Gong's Hometown Cultural Tourism Scenic Area, "Kangyang Shanxi Xia Yang Shanxi" cultural tourism project Yunqiu Mountain Anfen Characteristic Tourism Town, Xinzhou Qingliangwan Hot Spring Health Care Town.
At the promotion meeting, a Shanxi folk song "Zaohua" interpreted the folk customs of Shanxi, the famous Jin opera performance artist Wu Lingyun played "Guan Gong" enthusiastically interacted with the guests, and Wang Zhenhua, the inheritor of Shanxi paper-cutting non-genetic heritage, cut out their portraits for the guests, which won the admiration of the guests.
Wang Zhenhua, the inheritor of Shanxi paper-cutting non-genetic heritage, cut out a portrait of the guests, which won the admiration of the guests. Photo courtesy of Shanxi Provincial Department of Culture and Tourism
In recent years, Shanxi has focused on building a culturally strong province and an internationally renowned cultural tourism destination in the new era, continued to dig deep into cultural connotations, adhered to cultural and plastic tourism and tourism highlighting culture, deepened cultural and tourism integration, and led by innovation, implemented industrial transformation and upgrading, digital intelligence empowerment construction, market brand building, and cultural IP condensation, focused on the supply side and demand side, promoted cultural tourism product innovation, business format optimization, complete supporting facilities, and service quality, cultivated new advantages and new momentum for the development of cultural tourism, and accelerated the creation of a high-quality development model of cultural tourism in Shanxi. Provide more possibilities for wider, deeper, higher-level and more distinctive project cooperation. (End)