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There are a few minutes left until 10 in the morning, the official opening time of the Crazy Day Factory of Parla, the craziest store in Madrid in which all the products have the same price ... which changes according to the day of the week. Today is Friday morning, the most anticipated day for the hundreds of consumers who form a long line that goes around two of the corners of this local of 1,500 square meters, located in the El Ferial shopping center.

Regardless of which art

is acquired,

Yesterday all products were worth 15 euros

. By Saturday, its price will have dropped to 12. Sunday at 10, Monday at 8, Tuesday at 5, Wednesday at 3 and Thursday at 1 euro. So every week.

"We have been replenishing until three in the morning," sources from Crazy Day Factory explain to GRAN MADRID. A brand that also

has another smaller store on Calle Trueno, 28 in Leganés

. "On Saturdays and Sundays there is also usually a queue but it is much faster," they say. The bargains are the claim of this place. However, acquiring a bargain depends on two factors:

Luck and patience

.

The chance is largely due to its novel business model:

buy wholesale pallets of returns from Amazon

(products in good condition that consumers have returned) to subsequently offer them at retail.

Queue at the Crazy Day Factory minutes before opening.

JAVIER BARBANCHO

From Crazy Day Factory they assure that these pallets of returns are bought: "in Spain, but especially

in Central European countries such as Germany or France

» and claim not to know which products are included in each pallet when they buy them. "We discovered it when we opened them," they say without going into more details about their curious logistics system. However, although there is the possibility of buying return packages blindly, most of these packs of merchandise returned for sale online are usually perfectly inventoried.

The second factor to get a bargain depends on how many hours of queue the consumer is willing to do. In the case of Fridays, GRAN MADRID is witness that

Those at the top of the line are perfectly organized groups

who have spent the night there "to buy the most expensive and

resell it on Wallapop

", they acknowledge.

A practice to which

the store actively encourages on its website: "Make money with Crazy Factory Day

", they announce as a claim. "Here you can find high-value products at a ridiculous price. Our customers take advantage of these prices to

resell

on platforms such as Wallapop or Milanuncios".

To attract customers, the web and the

Social networks show videos and photos of items valued at hundreds of euros

such as televisions, mobile phones, graphics cards or iPads. However, on Friday there was no sign of them. Not even for the early risers. The most expensive they could acquire were cleaning robots, cordless vacuum cleaners, fryers, branded clothes and slippers, spotlights, professional lighting systems or wheelchairs.

The interior of the store.

JAVIER BARBANCHO

As an experiment, this newspaper went to the outlet minutes before its opening (10:00 am) and

It took about three-quarters of an hour to access

. A time when the most valuable products had already flown among the sea of boxes distributed in dozens of chests.

Just an hour after opening, the most repeated items were quilts and bedding, some sneakers, sweatshirts, resistance bands for gymnastics at home, Christmas trees, light bulbs and smart LED light games, puzzles or board games. The most expensive thing that was still on sale was a modular plastic and aluminum cube cabinet (

80 euros new on Amazon

) and a tactical vest with the molle military system (55 euros on Amazon). "Yesterday I bought one for one euro but it wasn't so cool. The bad thing is that they do not have bulletproof protection plates, which is what is most valuable, "warns us a customer who carries a cart with a tuft to which they wait

About 30 minutes of queue to go through checkout

. At the exit of the building, families and groups of people wait in the vicinity of the premises with mountains of boxes waiting to be picked up by van. Early risers will return next Friday to see if luck smiles on them in this bazaar.