According to the official WeChat message of the Ministry of Industry and Information Technology, in order to further promote the innovative application of 4G in the tourism industry, empower the digital, networked and intelligent transformation and upgrading of the tourism industry, cultivate and develop new formats and models of smart tourism, and promote the collaborative innovation and development of 12G smart tourism, the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism issued the Notice on Strengthening the Collaborative Innovation and Development of 5G + Smart Tourism (hereinafter referred to as the "Notice"). The Notice puts forward overall development goals and nine major tasks in the three major areas of 5G+ smart tourism infrastructure construction, integrated innovative application and industrial ecological construction, and strives to achieve 5G network construction in China's tourism venues by 5, the development level of 2025G integrated application will be significantly improved, the industrial innovation ability will continue to increase, and 5G+ smart tourism will be prosperous and scale development. The full text is as follows:
Notice on strengthening the collaborative innovation and development of 5G+ smart tourism
Ministry of Industry and Information Technology United Communications [2023] No. 42
All provinces, autonomous regions, municipalities directly under the Central Government and municipalities separately listed in the plan, the competent departments of industry and information technology, the Communications Administration Bureau, the Department of Culture and Tourism (Bureau), the competent departments of industry and information technology of the Xinjiang Production and Construction Corps, the Bureau of Culture, Sports, Radio, Television and Tourism, and all relevant units:
In order to thoroughly implement the Outline of the 2035th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-term Goals for 5, the 2021th Five-Year Plan for the Development of the Information and Communication Industry, the 2023th Five-Year Plan for Tourism Development, the Action Plan for 5G Applications (5-<>), the Opinions on Deepening "Internet + Tourism" to Promote the High-quality Development of the Tourism Industry, and promote the innovative application of <>G in the tourism industry, <>G+ is now strengthened Notice on matters related to collaborative innovation in smart tourism is as follows:
1. Overall objectives
By 2025, the construction of 5G networks in China's tourist venues will be basically perfect, the development level of 5G integrated applications will be significantly improved, the industrial innovation capability will be continuously enhanced, and 5G+ smart tourism will prosper and develop on a large scale.
– Continue to strengthen the construction of 5G networks. The level of 5G network coverage in key tourist venues such as tourist attractions, resorts, leisure blocks, and nighttime consumption gathering areas has been continuously improved, and key tourism venues in demand are encouraged to achieve high-quality 5G network coverage.
——5G+ smart tourism application scenarios are gradually enriched. The application path of 5G+ smart tourism in tourism services, management, marketing, experience and other scenarios has been continuously clarified, and a typical application scenario system of 5G+ smart tourism has been established. Build a number of 5G+5A smart tourism benchmark scenic spots and 5G+ smart tourism model villages and towns, and cultivate a number of 5G+ smart tourism innovative enterprises and innovative projects.
——The ecological environment of the smart tourism industry has initially taken shape. Establish a cross-departmental, cross-industry and cross-field collaborative linkage mechanism, develop and form 5G+ smart tourism related industry standards, cultivate a number of 5G+ smart tourism solution providers, and land 30 5G+ smart tourism application solutions.
2. Key tasks
(5) Strengthen 5G network coverage in key tourism areas. Encourage all localities to strengthen the level of 5G network coverage in key areas such as national high-level tourist scenic spots, national-level tourist resorts, national-level tourism and leisure blocks, and red tourism integrated development demonstration zones, optimize the quality of 5G network services in key areas and areas with dense passenger flow, and meet the diversified use needs of new services and tourists in tourist attractions. Explore the deployment of <>G industry virtual private networks in key tourism areas and tourism enterprises, and gradually meet the digital transformation needs of the tourism industry.
(5) Encourage the opening of network construction resources of key units. Encourage property rights units to open up the site resources required for 5G network construction to the outside world on the premise of complying with relevant laws and regulations such as cultural relics protection and environmental protection. When constructing, renovating and expanding, and daily maintenance of transportation, lighting, public places, buildings and other projects in tourist attractions, the deployment needs of <>G sites and optical cable lines are considered in an overall manner.
(5) Innovate new experiences of 5G+ smart tourism services. Encourage the tourism industry to combine resources such as ecological environment, natural landscape, history and culture and cultural public service facilities, take enhancing tourist experience and improving tourist services as the core, make full use of 5G and other technologies to adapt to more application scenarios, create a composite public service platform, and provide personalized, quality, interactive and immersive tourism services. Promote online service models such as cloud tourism and cloud live streaming to enhance tourist experience and enhance tourists' perception. Promote the effective integration of 5G with technologies and products such as the Internet of Things, virtual reality, augmented reality, digital twins, and robots, and guide the large-scale development of application scenarios such as 4G+8K/5K ultra-high-definition video, 5G smart guided tours, and <>G+VR/AR immersive tourism, so as to meet tourists' smart experience in the whole process of tourism.
(5) Explore new models of 5G+ smart tourism marketing. Tourist attractions, resorts, and tourist destinations are encouraged to further improve their big data analysis capabilities such as passenger flow statistics, traffic early warning, consumption analysis and forecasting through 5G integration of computing power and other infrastructure, and provide decision-making support. Promote the integration and development of new services such as 5G new calls, 5G messages, and 5G panoramic live broadcasts with smart tourism destination marketing, cultivate new media marketing methods such as 5G interactive live broadcasts and <>G + AR live broadcasts, expand product marketing channels, and increase the scope of communication.
(5) Improve 5G+ smart tourism management capabilities. Encourage cultural and tourism management departments at all levels and scenic spot management units to make full use of 5G, Internet of Things, big data, cloud computing, artificial intelligence, blockchain, ultra-high-definition video, digital twin and other technologies, combined with the spatial distribution of tourism hotspots, to build a 5G+ smart tourism real-time monitoring and emergency command platform, and improve the tourism industry's monitoring, risk prevention, regulation and facilitation and emergency response capabilities. Explore the application of 5G high-definition video surveillance, 5G unmanned equipment autonomous driving patrol, <>G Beidou positioning and other services in tourist attractions, resorts, and leisure blocks, promote the construction of a three-dimensional security system, promote the modernization of industry governance with information means, and improve the efficiency of industry governance.
(5) Strengthen the supply of 5G+ smart tourism products. Enrich the types of 5G smart tourism products, strengthen the R&D and industrialization process of 5G in the integrated application of cruise yachts, passenger cableways, amusement facilities, ice and snow equipment and other tourism equipment, and drive the supply of 5G+ red tourism, industrial tourism, rural tourism, ice and snow tourism and cruise yacht tourism and other boutique tourism products. Encourage the exploration of 5G applications based on the smart tourism information service platform, promote the deep integration of 5G-based AI cameras, VR/AR terminals, wearable devices and other digital products with smart tourism products, and promote the further promotion of <>G smart tourism products.
(5) Enhance the innovation vitality of 5G+ smart tourism entities. Market entities are encouraged to explore innovative applications of 5G integration, improve tourism services, improve tourism experience, innovate tourism management, optimize tourism resources, and innovate business and models. Cultivate a group of 5G+ smart tourism solution providers and a group of 5G smart tourism innovation enterprises to empower the large-scale development of <>G+ smart tourism innovative applications.
(5) Create a 5G+ smart tourism demonstration benchmark. Encourage demand-oriented development, promote high-quality coverage of 5G networks in key areas such as national high-level tourist scenic spots, national-level tourist resorts, national-level tourism and leisure blocks, red tourism integrated development demonstration areas, and national-level nighttime culture and tourism consumption agglomeration areas, and take the lead in carrying out 5G+ smart tourism innovative application services. Establish a scientific assessment and implementation orientation for 5G+ smart tourism, innovate development models, explore 5G technology application scenarios in the tourism field, and issue 5G+ smart tourism construction specifications and guidelines. Create a batch of <>G+ smart tourism demonstration benchmarks to play a demonstration role in the digital transformation and development of the tourism industry.
(5) Build 5G+ smart tourism model villages and towns. Focus on strengthening 5G network coverage in key villages and towns of rural tourism and areas rich in rural tourism resources, open up public resources in rural and tourism areas, promote the digitalization of 5G rural tourism resources and products, explore new forms of expression such as 5G+ rural culture and 5G+ folk customs, create 5G rural tourism boutique projects, and build a number of <>G+ smart tourism model villages and towns to help rural revitalization.
3. Safeguard measures
(5) Strengthen overall planning and coordination. Give play to the guiding and market-leading role of the government, promote industry-university-research-application cooperation, promote the coordinated linkage of resources among universities, scientific research institutes, basic telecommunications enterprises and other market entities, give full play to the active role of the key laboratory of the Ministry of Culture and Tourism, strengthen departmental cooperation and central and local linkage, accelerate the formation of joint forces, form a benign trend of high-quality development of 5G+ smart tourism, and coordinate and promote the development of <>G+ smart tourism industry.
(5) Increase factor support. Encourage all localities to guide and support key 5G+ smart tourism projects in light of actual conditions, innovate investment and financing methods, and actively introduce social capital to support 5G+ smart tourism innovative enterprises. Promote the construction of 5G+ smart tourism composite talent team, innovate training models, and improve incentive mechanisms. Gather industry resources, carry out 5G+ smart tourism solution collection activities, connect 5G+ smart tourism industry service supply and demand, and formulate <>G+ smart tourism related standards and specifications.
(5) Optimize the innovation environment. Encourage all sectors of society to explore a policy environment conducive to the transformation of 5G+ smart tourism innovation achievements, cultivate a number of 5G+ smart tourism innovation enterprises, projects and solution providers, strengthen intellectual property protection in the fields of content creation, technological innovation, product research and development in the field of 5G+ smart tourism, guide the healthy and orderly development of 5G+ smart tourism, and comprehensively improve the innovation capability of <>G+ smart tourism.
(5) Make overall plans for the development of security. In promoting the collaborative innovation of 5G+ smart tourism, all kinds of entities should synchronize planning, construction, and operation of security risk prevention measures around terminals, networks, data, platforms and other elements, actively promote the application and promotion of security technology products, services and solutions, and ensure the healthy and orderly development of <>G+ smart tourism new formats and models.