On March 3, under the guidance of the Information Office of the Beijing Municipal People's Government, hosted by China News Network and Beijing Second Foreign Chinese University, and undertaken by the Capital Institute of Foreign Culture Communication of Beijing Second Foreign Chinese University and Beijing Foreign Culture Communication Research Base, the academic forum "Beijing International Image Construction" was successfully held in Beijing.
Xu Hejian, Deputy Director of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Information Office of the Beijing Municipal People's Government, Yu Lan, Deputy Editor-in-Chief of China News Service and President of China News Network, and Cheng Wei, Vice President and Professor of Beijing Second Foreign Chinese College attended the meeting and addressed the guests. The opening ceremony of the conference was presided over by Chang Jing, Director of the Scientific Research Division of Beijing Second Foreign Chinese University.
The picture shows Xu Hejian, Deputy Director of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Information Office of the Municipal Government, delivering a speech.
Xu Hejian, Deputy Director of the Publicity Department of the Beijing Municipal Party Committee and Director of the Information Office of the Beijing Municipal Government:
Leaders, distinguished guests, experts and scholars, good morning!
The spring spring and March willows are green, and the spring breeze warms all things. The reawakening of nature also means a new opportunity for the development of our new era. Nowadays, the world's unprecedented changes in a century have entered a period of strengthening and evolution, and China is at a critical moment towards comprehensive rejuvenation, and strengthening international communication capacity building and foreign cultural exchanges is an important way for China to integrate into the world as soon as possible and explore Chinese-style modernization. The "Beijing International Image Building" academic forum of "100 Reasons to Fall in Love with Beijing" brings together academic forces from all parties and is a conference and grand event focusing on the capital's external communication!
Xu Hejian: Beijing is the national political center, cultural center, international exchange center and science and technology innovation center. This is a great advantage and a great challenge for Beijing to build international communication capacity in the functional positioning of the capital city. Deeply understanding the important responsibility, great advantages and severe challenges of international communication in Beijing is a major topic that requires long-term research and exploration, continuous innovation and development in Beijing's external propaganda work. The 2022 Beijing Winter Olympics carries attention, expectations, confidence and dreams, giving us a major external propaganda opportunity to show China's self-confidence and culture. Under the environment of unprecedented changes in the world in a century superimposed on the epidemic of the century and attacks and smear by Western public opinion, the Beijing Winter Olympics has been highly praised by the international community, becoming the most concentrated period of positive and objective telling of Chinese stories by international public opinion in recent years, achieving new breakthroughs in the actual combat test of media services, the international expression of Chinese culture, and the core narrative of China's governance, and China's soft power and influence of major countries have been fully displayed, becoming a classic of international communication innovation practice. Therefore, Beijing's external propaganda is the capital's external propaganda, it is necessary to establish a global vision, national position, capital positioning, and first good standards, focus on the new stage, new orientation and new requirements of Beijing's development, take the big external propaganda of the capital of a big country and the comprehensive three-dimensional appearance as the positioning and goal, take the initiative to serve the country's diplomatic external propaganda strategy, strive to build a new pattern of international communication that matches Beijing's four central positioning and international influence, create a favorable international public opinion environment, and spread the latest, most beautiful and best image of Beijing to the outside world.
Xu Hejian: The "100 Reasons to Fall in Love with Beijing" themed short video competition, sponsored by the Information Office of the Beijing Municipal People's Government, is a wide range of themed short video works for foreigners who love Beijing in Beijing and abroad, and strongly calls on thousands of foreign friends to appreciate the newness of Beijing, appreciate the beauty of Beijing, share the goodness of Beijing, and express their love for Beijing for thousands of reasons. The competition eventually resulted in <> excellent short videos, which showed and disseminated Beijing's good city image to the world from the perspective and expression of foreigners. The competition has implemented targeted and accurate communication for the target group and audience, which is undoubtedly a successful mainstream external propaganda attempt. The form of preparation and content of the event, as well as the subsequent communication status and characteristics of the event are remarkable. The competition has achieved remarkable results and made important contributions to the improvement and external communication of Beijing's urban image.
Based on this successful case, we should clarify and strengthen our work ideas, highlight and pay close attention to the characteristics of Beijing as a major capital city, and strive to adhere to the communication of "face-to-face, key-to-key, and heart-to-heart". Doing a good job in face-to-face, key-to-key and heart-to-heart communication is a scientific methodology for doing a good job in urban international communication in the new era and new situation.