Our mission is to tell the story to provide answers to important questions, but at the same time not to skimp on details. Since Tove was reported missing in October, we have been forced to make a number of press ethics decisions.
Name and picture of Tove
This was not initially self-evident. We didn't even know at the time if Tove had disappeared of her own volition, or if crime was behind it. Gradually, the case became more and more synonymous with her name and therefore difficult to avoid. Therefore, after contact with the family, we decided to use the first name. We have renounced the surname at the request of those closest to us. The portrait image that we have used on a few occasions also comes from the family.
The suspects
SVT is always restrictive with names and pictures of suspects. Publishing name information has enormous consequences forever. In this case, it is about two young people, previously unpunished. We do not yet know if they will be convicted, and if so, for what. There is also a family around them who would be hit hard by the designations. As a publisher, therefore, so far I have seen no reason to name the suspects, although I understand that many are curious.
Trial
During the trial, we have tried to tell you what is relevant and can provide answers to the questions that many people ask themselves. In this case, being on site and giving the surveillance a lot of space is obvious given the enormous interest. At the same time, we have endeavoured to show consideration – both to the victim and to relatives. We have therefore, for example, dispensed with some of the most sensitive details that do not directly add anything. When we've used parts of the audio from the trial, we've also had a focus on relevance.
It's easy to get carried away with emotions when something this incomprehensible and terrible happens. However, the media's job is not to act as a court or a criminal court. We're going to tell you as matter-of-factly as possible.