Beijing, March 3 (Zhongxin Net) -- On March 30, the academic forum "Beijing International Image Building" was held in Beijing. The forum aims to further strengthen China's international communication capacity building and foreign cultural exchanges, and actively explore feasible ways to help the construction of Beijing's national cultural center and international exchange center.
This academic forum is guided by the Information Office of Beijing Municipal People's Government, hosted by China News Network and Beijing Second Institute of Foreign Chinese, and organized by the Capital Institute of Foreign Culture Communication of Beijing Second Institute of Foreign Chinese and Beijing Research Base of Foreign Cultural Communication.
Xu Hejian, Deputy Director of the Propaganda Department of the Beijing Municipal Party Committee and Director of the Information Office of the Beijing Municipal People's Government, pointed out in his speech that deeply understanding the important responsibility, great advantages and severe challenges of international communication is a major topic that requires long-term research and exploration, continuous innovation and development in Beijing's external propaganda work. The "100 Reasons to Fall in Love with Beijing" short video contest carefully created by the Information Office of the Beijing Municipal People's Government is a successful mainstream external propaganda attempt, and at the same time, it also clarifies and strengthens our work ideas, highlights and focuses on the characteristics of Beijing as a capital of a major country, and strives to adhere to the communication of "face-to-face, key-to-key, heart-to-heart". "Face to face" means going out and inviting in to spread the word on the spot. "Key-to-key" is to make good use of the Internet and make good use of mobile communication. "Heart-to-heart" is to promote people-to-people connection through people-to-people exchanges, and realize a high level of international communication of cities internalized in the heart and externalized in practice. At the end of his speech, Xu Hejian said that doing a good job in every international communication and image shaping with heart and affection, and building a good international image that matches Beijing's four central positioning and international influence, and matches the capital of a major country, is a heavy task and a long way to go, which requires the forces of academia and the industry to stir up ideas and gather wisdom. The "Beijing International Image Construction" academic forum provides a good exchange and speculative field for all parties, and plays a constructive role for the construction and dissemination of Beijing's international image.
Yu Lan, Deputy Editor-in-Chief of China News Service and President of China News Network, combined the exploration and practice of China News Service and China News Network to discuss international communication capacity building and Beijing's international image construction from three dimensions. The first is to make good use of the good feeling of combining self-molding and other molding. The all-media era of "everyone has a microphone" provides us with unprecedented historical opportunities for external communication to cross differences, break through barriers, and pursue equal rights in discourse, and at the same time, it also provides more diversified carriers and creates more broad space for the self-shaping of our national image and city image. The second is to skillfully use commonality and individuality to dialectically communicate values. The external communication of Chinese culture should be good at interpreting oneself, showing individuality, expressing differences, promoting identity, and explaining Chinese solutions and Chinese values that can be used for mutual learning among world civilizations in the telling of Chinese stories. The third is to make use of the integration and dissemination of integrity and innovation. We must be both unswerving and innovative. "Unswervingly upright" means adhering to the strategic determination of "content is king", basing itself on the Chinese and Chinese situation, adhering to the position of Chinese culture, and inheriting the essence of Chinese culture. "Innovation and integration" contains two meanings, one is to promote the "double innovation" innovation of Chinese excellent culture; Second, in terms of channels, it is necessary to break the boundaries of transmission and reception, and comprehensively use the forms of borrowing ships to go to sea, borrowing instruments to transmit sound, media diplomacy and other forms to expand the boundaries of communication.
Professor Cheng Wei, Vice President of Beijing Second Foreign Chinese College, pointed out in his speech that at the just-concluded National Two Sessions, the Government Work Report pointed out that it is necessary to solidly promote the deep integration of media and improve the efficiency of international communication. With the promotion of information technology, the continuous iterative upgrading of communication media technology, the pace of building an all-media communication context has accelerated, and strengthening the construction of the all-media communication system has put forward new topics and brought new challenges to the cultivation of compound talents. In order to consolidate the foundation for improving the effectiveness of international communication, Beierwai has always been committed to cultivating compound talents with political literacy background, professional knowledge and excellent knowledge, actively building a number of high-end scientific research and academic platforms, promoting the output of high-level scientific research achievements, serving and promoting the construction and development of Beijing's international image, so as to promote China to better go to the world and let the world better understand China.
In view of the focus of China's international communication capacity building, experts and scholars first delivered keynote speeches, putting forward new ideas, new methods and new ways to improve the efficiency of international communication and build a Chinese-style modern narrative system.
Yan Wenbin, former vice president and senior editor of Xinhua News Agency, delivered a keynote speech entitled "Technology Empowerment of Communication Means and Improvement of International Communication Efficiency", discussing how to empower international communication from the aspects of technology and means. First, in view of the diversification of communication forms and communication subjects, the international communication context of everyone is media and permanent simulcasting, and actively explore new channels of international communication. The second is to make full use of short videos as an important role in international communication, especially in shaping international metropolises and international image platforms like Beijing. The third is to track and study the iterative evolution of technology, means and platforms in the struggle of international public opinion in view of the hegemony and narrative system of international communication discourse under the solidification of Western impressions, and firmly grasp the initiative and discourse power of international public opinion. The fourth is to make full use of the new opportunities of metaverse and AI-generated content, promote international communication, better use AI to improve efficiency, and dissolve Western digital hegemony.
Professor Zhou Qingan, Dean of the School of Journalism and Communication of Tsinghua University, pointed out in his keynote speech entitled "How to Understand the Construction of the Narrative System of Chinese-style Modernization" that international communication in the context of Chinese-style modernization should tell Chinese stories well with civilization, the country, the Party and the new era as the main body. To build a Chinese-style modern international communication narrative, the first thing is to grasp the subjectivity, and all international communication is first to clearly show itself. The second is commonality, and it is necessary to complete the construction of common topics with objects. Third, there is diversity, which must be fully demonstrated and the diversity of communication is a recognition of cultural diversity. The fourth is the need for precision.
Professor Jiang Fei, Dean of the School of International Journalism and Communication of Beijing University of Foreign Chinese, delivered a keynote speech entitled "Scenario-based Thinking and Discourse Reconstruction in International Communication", pointing out that the traditional media era is based on the traditional discourse narrative structure and uses a macroscopic discourse method to construct international communication. Now, from the era of communication media to the era of social media, and then to artificial intelligence, we must sink our perspective to the forefront of information and communication technology, and repeatedly verify and reconstruct it with history, policy and discourse, and change the environment and scene of international communication at the meso and micro levels, so as to realize the reconstruction of discourse power.
With the theme of "New Strategy, New Pattern and New Path of Beijing's International Image Construction", this academic forum is divided into four forums, focusing on the core topics of Beijing's international image construction, short videos and Beijing's foreign cultural communication, telling Chinese stories, Beijing stories, intelligent media and international communication topics, and inviting more than 30 experts and scholars from the field of international communication research to gather together and conduct in-depth discussions and exchanges on related topics.
Based on China's practice, the "Beijing International Image Construction" Academic Forum carried out three-dimensional research on China's international communication capacity building from multiple perspectives, discussed the development and innovation path of Beijing's international image construction, stimulated and explored the possibility of multidisciplinary research on the construction of Chinese discourse and Chinese narrative system, and provided more thinking and reference for telling Chinese stories in the new era. (End)