Sotheby's announced Wednesday that a pink diamond "among the very rare diamonds" will go up for auction in New York in November for an estimated price of $35 million.

The precious 10.57-carat stone mined in 2019 from a mine in Botswana with a total weight of 23.78 carats will be sold on June <> in New York.

Sotheby's said the auction for the Eternal Pink diamond, which has an estimated price of $35 million, will take place during a jewellery sales week.

A dazzling pink diamond, described as the most vivid pink diamond to ever come to market, could fetch more than $35 million, auction house Sotheby’s said in New York pic.twitter.com/8d8DCzqUZN

— Reuters (@Reuters) March 29, 2023

Sotheby's head of jewellery sales, Alexander Ebelin, told AFP: "We are dealing with the rarest diamond of rare pieces, with a stone like no other."

"One carat of a diamond was estimated to be worth $3.3 million, and its estimated price is therefore just over $35 million, the highest estimated value of one carat of any gemstone on the market."

This 10.57-carat pink diamond could fetch $35 million at Sotheby’s: https://t.co/MJMi6SZB0h pic.twitter.com/KRJrSzNiJX

— ForbesLife (@ForbesLife) March 30, 2023

In New York's booming auction market, Sotheby's, Christie's and Phillips are offering pieces from different fields beyond paintings and sculptures, including jewelry, clothing and collectibles of stars from art, literature and sports.

Sotheby's noted that the pink diamond that investors are very interested in buying, "is much rarer than a painting by the Belgian surrealist painter René Magritte or a painting by American folk art guru Andy Warhol," because of its purity and quality.

Sotheby’s in New York is bringing to auction a 10.57-carat purplish-pink diamond that it says may break the sales record for such gemstones. Officially, Sotheby’s estimates the diamond, Eternal Pink, will sell for over $35 million in June. pic.twitter.com/tIkf0lVbz2 https://t.co/YnOtDN3eWd

— Bill Sun (@BillSuns) March 29, 2023

The world record for a pink diamond was set in 2017, when a stone was sold in Hong Kong for $71.2 million. In 2022, the Williamson Pink Star Pink Diamond was also sold in Hong Kong for $57.7 million.