Social media, influencer Ullabritta has been doing for as long as she remembers, and for a while she found it embarrassing if friends or colleagues would find her channels. That led to her starting her accounts under the name "Ullabritta".
Today, she is grateful that she used an alias and not her real name.
"It's so nice when someone comes up in town and says Ullabritta, because I immediately know it's a follower and don't have to start thinking if it's someone I know. I don't have to deal with a lot of rigid situations," she explains.
The company should match the brand
In addition to having Q&A sessions with her sister, giving intimate tips and talking about what it's like to work as a concreter, several company collaborations appear among the posts. According to Ullabritta, she is strict about which companies she cooperates with. Companies must match the brand and the product must be well-tested before a collaboration begins.
However, the sustainability aspect is not something she thinks about when she collaborates with clothing companies.
"I have to admit that I'm bad at thinking about sustainability. On the other hand, if it is known that a company is bad for the environment or that there is child labor going on, I say no right away, she explains.
In the clip, influencer Ullabritta talks more about how she thinks about corporate collaborations.