BY UE STUDIO

Updated Wednesday,29March2023-14:23

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Heating, electricity and fuel costs have long been one of the main challenges of family budgets, which are increasingly difficult to balance in a context as complex as the current one. Repsol, which was the first company to offer additional discounts at service stations in March 2022, launches an initiative in which it introduces savings formulas and contributes to decarbonization thanks to the sum of energy.

"We want to give our customers a global energy solution to make their daily lives easier, connecting the energy that moves our cars with all the energies of the home: light, heating and solar. We respond to their needs and help them save," explains Valero Marín, General Manager of Customer at Repsol.

And it does so under a model that, although it retains the popular discount for motorists, includes the full range of energy options to a community of customers that, for the first time in Spain, can simplify and unify services with a single provider.

When the state bonus for fuels purchased by individuals ended at the end of 2022, the multinational extended its discount of 10 euro cents per liter until the end of March 2023. And now it announces its 'Energy Plans' that will save up to 20 euro cents per liter of gasoline and up to 100 percent of electric recharging.

Under the slogan 'Connected Energies', the initiative links the discounts on balance through the Waylet application to the use of service stations (Car Plan), which are increasing with the contracting of other services such as energy products, electricity (Car-light Plan), gas (Car-light-heating Plan), or solar energy (Solar Energy Plan). "We want to strengthen ties with our customers and better understand their needs," explains Marín about an offer that is based on a simple rule: the greater the relationship with Repsol, the greater the advantages.

There are four main plans whose savings scale depending on the products contracted, from five cents of euro discount per liter of fuel and three percent of electric recharges for users exclusively of service stations to 20 cents per liter and free recharges for those customers who, in addition to refueling or recharging the batteries of their vehicles, have contracted electricity and gas services with the company. and have installed or joined their self-consumption initiatives.

A COMMUNITY OF SIX MILLION PEOPLE

These savings plans will focus on the digital channel of its popular payment application Waylet, which already has a valuable community of more than six million users in Spain – more than the combined population of the cities of Madrid and Barcelona – with whom it interacts directly.

The savings generated can be used in future payments, both at service stations and electric charging points and on Repsol's electricity and gas bills, on the purchase of butane bottles, diesel orders, gift cards and in any of the more than 4,400 establishments affiliated to Waylet.

Along with the offer, it has also designed a specific customer area on its website to simplify and further personalize management. In this space, Repsol will bring together all the consulting services, savings calculator and energy advice through a dedicated blog. In addition, these Energy Plans will be accompanied by a global communication campaign and an image element will be deployed throughout the network of service stations to publicize the initiative to its customers from April 1.

AND A MILLIONAIRE PIGGY BANK

Since fuel prices soared in March 2022, Repsol has been applying additional discounts to its customers that, according to Marín, have generated estimated savings of about 500 million euros from its margins.

"We are very aware of our role in society. We want to make profitability and shareholder commitments compatible with a contribution to a better and more sustainable future," he explains.

With inflation rates high and interest rates rising, the new supply comes at a time when fuel prices have fallen compared to a year ago, when international prices peaked as a result of Russia's invasion of Ukraine and increased demand. "In Spain what really marks the price of fuels is not crude oil, but the international price of fuels that are different markets, and taxes, which in our country account for almost half of the final sale price," says the executive.

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