BY UE STUDIO
Updated Tuesday,21March2023-16:24
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To address this problem, Oral-B has launched THE BIG RETHINK, a project that was born to ensure more inclusive and equitable oral care, either at home or at the dentist. The company, belonging to the American multinational Procter & Gamble, tries to learn from both dental professionals and consumers in order to have a real impact and offer oral care for all.
In addition, Oral-B is working with the International Association for Disability and Oral Health (iADH) on the launch of this project. A first step is the 'Positive Practices' program that is designed to educate and train dental professionals to achieve greater safety and inclusivity with their patients. This will allow for greater Oral-B education about the physical and mental needs of people with some type of disability. It also aims to adapt its product offering and improve results in these people. THE BIG RETHINK also offers a Hub where it provides useful content for these individuals, their caregivers and families.
Alison Dougall, Professor of Dentistry and Special Care and member of the iADH Executive Board, said: "We are delighted to have partnered with Oral-B to address the oral health issues experienced by people with disabilities in Europe. Many healthcare professionals have not received special care dental education during their training and, by raising awareness of the issue and supporting people with disabilities, we can help make small but significant adjustments to their oral health routines."
Since 1963
Oral-B launched its first electric toothbrush in 1963 and since then continues to place consumer knowledge and cutting-edge technology at the center of its product development, by designing inclusive solutions that help bring about positive change in everyone's oral health. The company, which markets dental hygiene products, is also developing a number of tools to assist dentists in their practices, as well as student training and accreditation programs.
Jennifer Davis, CEO of P&G Healthcare, said: "We are at the beginning of a very exciting journey and will continue to learn from both dental professionals and consumers to ensure we are creating positive solutions for oral care for all. I truly believe this is the beginning of an initiative that will have a global footprint."
Benjamin Binot, senior vice president of oral care at P&G Europe, said: "Addressing the significant oral health inequalities experienced by people with disabilities in Europe is a high priority for Oral-B. Our research shows that today these people have many oral health problems. We want to help change that reality, that everyone should have an equitable oral health experience. Through our work with iADH and the creation of the Positive Practices program we want not only to provide dental clinics with educational material to make their practices more inclusive, but also to give the disabled community the necessary tools to have more autonomy about their oral health."
Valeria Conti, Senior Director of the Oral Care Category at Procter & Gamble Iberia, reveals that "1 in 5 (20%) people with severe disabilities consider brushing all their teeth to be a physical challenge1. As a leader in oral health for more than 70 years and the No. 1 most dentist-recommended brand in the world, we recognize the importance of making oral care accessible to all."
Good oral hygiene is essential, not only to have healthy and white teeth, but also to prevent diseases, both in the mouth and in other areas of the body. In addition to pathologies such as periodontitis or caries, poor oral health can cause other diseases to appear, such as cardiovascular problems (bacterial plaque can leak into the bloodstream), or worsening in diabetics (people with diabetes who do not maintain proper oral hygiene have greater difficulty in controlling their blood sugar level).
1. The European study on oral health and disability: UK, France, Germany and Italy, was conducted by Reputation Leaders. The studies were conducted between 2021 and 2022 in Germany (n=1034), France (n=1009), the United Kingdom (n=2029) and Italy (n=1002). In each country, the online survey sample was recruited and reported to be representative of the total adult population by age, gender and region. The margin of error for a sample of 5000 adults is +/- 1.4% with a 95% confidence level for the 4 leading economies. At country level, the margin of error of the sample relative to the total adult population was UK n=2000 (+/- 2.2%), Germany, France and Italy, n=1000 (+/- 3.1%) + Assumes the total population of the EU and the UK, 2022.
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