BY UE STUDIO

Updated Tuesday,21march2023-09:18

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Can a person who has lost speech due to a stroke recover it thanks to a tablet? That's what Isabel García, CEO of Bleta, a startup dedicated to the design of technology adapted to the elderly, witnessed. In a residence in Barcelona, an elderly woman with aphasia used one of her devices to see old images of her village and then uttered her first word in months: "Look."

That is the premise with which Isabel García and the other engineers who make up the young Bleta team decided to create their company. They wanted to end the digital divide, but along the way they discovered they could do much more: "Not only do they benefit from everything that technology brings, it also improves their mood, their self-esteem, their autonomy and helps alleviate the feeling of unwanted loneliness that many older people suffer."

The result was an artifact designed for the elderly, with more visible elements, simpler and adapted to their needs. The purpose is the same as that of a normal tablet, but its use is much simpler: "Technology, if it does not take people into account, is useless," warns Isabel García.

For this electronic engineer, as for so many other young people of her generation, purpose is an essential part of her activity. Since she was just a child, and chasing the washing machine technician around the house trying to understand the ins and outs of that device, she knew she wanted to dedicate herself to technology. Today she is also convinced that this dream will only make sense if it has a positive impact on society. "Doing good to society is a value shared by many people of my generation: we believe that giving and serving others is one of the things that fill the most," says García.

Isabel's own grandmother became a guinea pig for her tablet project for the elderly and helped her turn a simple prototype into a large business project. "You have saved me from confinement," he confessed to his granddaughter. Now it doesn't part with your tablet.

Isabel is an ardent defender of her other great passion, entrepreneurship: "Entrepreneurship is hard, but entrepreneurship is what has allowed me to satisfy that curiosity that I had since childhood," she acknowledges. And he concludes: "If someone has a passion for learning, entrepreneurship is the way without a doubt."

This entrepreneur with a social vocation and passion for technology is one of the many successful references that make up Buscando Vocaciones, a project of the European University that is a window to the future through protagonists of the present.

In Buscando Vocaciones, reference people tell us their own stories, full of achievements and overcoming failure, to inspire those who are beginning their formative and professional path, but also all those people who are considering a new life itinerary.

They do it by drawing the future from the present, connecting their passions with their working life, as in the case of Isabel García. And like her, many more entrepreneurs who leave their mark on our society have had their space in Buscando Vocaciones. María González Manso, for example, is a biomedical engineer and CEO of Tucuvi. It also uses technology to help the elderly, applying artificial intelligence to home healthcare. And he states that "the technological revolution of medicine has already begun." Both they and Guillermo Gauna, the Princess of Girona award-winning engineer who makes prosthetic arms with 3D printing, think the same, that "technology should serve to improve people's lives".

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