Hangzhou, 3 March (Zhongxinnet) -- Question: Taiqing Yu Jixuan's "Notes on Going to the Countryside": Seeing and hating the countryside in Zhejiang is also a two-way trip
Author Tong Xiaoyu
"Come to Yuhang, you must try the camellia shrimp, cormorant honey pear." Engaged in rural revitalization work in Yuhang, located in Hangzhou, Zhejiang, talking about local characteristics, Taiwanese youth Yu Jixuan is like a treasure. She has lived in Hangzhou for 4 years, and although she often runs to the village, Yu Jixuan does not think that this is "going to the countryside". She said that this is a late meeting, and it is also a two-way rush.
Yu Jixuan is from Taipei. In 2018, Yuhang released a recruitment plan for full-time master's degree graduates and above from overseas (overseas) top 12 universities in the world. After working and living in Japan for <> years, she successfully passed the exam and is currently working for Hangzhou Yuhang Communications Investment Group Co., Ltd.
"The countryside in Yuhang is so beautiful, I fell in love with it at first sight." At that time, Yu Jixuan was arranged to go to Dajing Mountain in the west of Yuhang to engage in cultural mining, cultural tourism IP building, cultural and creative product development and other related work.
Jingshan has two "golden business cards" of Jingshan Manjuzen Temple and Jingshan Tea, and is known as the source of Japanese tea ceremony and the place where Lu Yu wrote the sutra. But this countryside with both scenery and culture is facing the situation of "only seeing people and rarely staying guests". This is also a common disease in many villages in Zhejiang.
Yu Jixuan (middle) attends the All-China Federation of Taiwan Compatriots' Youth Summer Camp for 1,000 Taiwan Compatriots Tea Culture Study Camp Photo courtesy of interviewee
How to turn visitors to Jingshan Manshou Temple into residents of Dajingshan and transform beautiful countryside into a beautiful economy?
Yu Jixuan's first step is to enrich the tourism industry and promote the monetization of rural "sleeping" resources. Therefore, after investigation and research with the team and literature excavation, the Jingshan Song Dynasty tea ordering experience course came into being. She became the main speaker of the first course, telling the story of Song Yun culture and Zen tea that belongs to the study group, visiting group and recuperation team here.
In order to let young tourists know about Jingshan tea, after refining and research and development, she and her team launched a new tea shop of Jingshan tea - Lu Yu's tea in the Dajingshan Tourism Distribution Center, and combined with the special peach of Yuhang Bottle Kiln Town to develop the "Daguan Mountain Le Peach" tea drink; Cooperate with Yuhang Cormorant Town, use the treasure of cormorant - honey pear, to launch a health drink called "Health Little Pear Jun".
The launch of a series of drinks not only promoted Jingshan tea, but also increased the income of rural fruit farmers. Because of the love of young tourists, the tea shop has become a "must-drink when coming to Jingshan Mountain".
What makes Yu Jixuan even happier is that as more and more tourists and the countryside becomes richer, more young people return to their hometowns, and the villagers' concepts begin to slowly change.
She remembers that when she first arrived in the village, the villagers focused on picking tea and selling tea, but as more and more tea generation returned to their hometowns, they had new ideas for the transformation of the traditional tea industry and the improvement of the added value of tea, and the village was full of vitality and innovation.
This is the hope for the development of rural industries in her eyes: "Rural development is closely related to talents, and my role may just be to 'throw bricks and lead jade', and more golden ideas and more practice still rely on the participation of local people, especially young people." ”
Yu Jixuan has been working in Yuhang for 4 years. She described her current situation as follows: walking high mountains and rivers, seeing thousands of scenery, but stopping in this innovative and inclusive land. Now, her identity has also been "updated": when she returned to the mainland of the motherland for love, she had her own home in Yuhang, and at the beginning of this year, she was upgraded to become a mother. At work, he also "turned" to the country house and hotel industry, and participated in the Nanshan Suji project located in Yuhang Bottle Kiln.
This is a cluster of homestays converted from original houses and will open its doors in the second half of this year. She believes that homestays must have characteristics and cannot be "one side of a thousand villages". This project skillfully integrates Song Yun culture, kiln pottery culture, Liangzhu culture and Nanshan culture, and there are a lot of ingenuity waiting for tourists to discover in the soft decoration design and the creation of space atmosphere; In terms of food, combined with Zhejiang's concept of "100 counties and 100 bowls", local ingredients are carefully cooked to promote a unique food culture.
She likes to deal with the countryside, and also looks forward to making the Zhejiang countryside change a little by little with her own efforts: living in green waters and green mountains, feeling the gold and silver mountains. She said that this is not a simple place to stay, but a warm place, and a place where dreams set sail. (End)