Romain Bitot, edited by Loane Nader 20:34 pm, March 15, 2023

While the "anti-inflation quarter" operation has just been launched, some supermarkets have not yet implemented the device, whose purpose is to help the French cushion the increase in the price of their groceries. However, they are many who are not aware of it, as they confide to the microphone of Europe 1.

The operation of the "anti-inflation quarter" was launched on Wednesday to help the French face the sharp increase in prices on their shopping basket, which has been going on for several months. On this first day of implementation of the system, few supermarkets have already done so. Europe 1 noticed this after the seventh retail chain visited, because only the Casino store offered the anti-inflation basket, with 500 products for less than one euro. For example, a box of anchovies goes from 2.25 euros to 99 cents if it is of the private label.

But would it still be necessary that the first concerned are aware of this device, which can be recognized by a logo with a blue, white, red caddy. "No, it doesn't mean anything to me, I didn't see that no... Blocked prices, i.e. they are cheaper? I hadn't heard that," admits Jeanne, a cook and mother of one. However, she would gladly benefit from this operation, her shopping budget being 50 euros per month.

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"It's not a quarter we should do, it's all the time!"

As for Philippine, a 20-year-old student, these discounted products would be just as useful. "It's clear that we won't be against it. If I fall on it, I will be happy, especially if it can impact, in good, the price of my groceries. I try not to exceed 35 euros per week, 40 maximum."

But some customers are not convinced by the initiative of the government and major brands, such as Jérôme who believes that it is not enough: "It's not a quarter that should be done, it's all the time. Let them make fair prices all year round and that's it! It's like the story of sales, we don't care. After that can be a good thing if it can help people..."

The device unknown by the manager of a store

Customers are apparently not the only ones to ignore this proposal, available for 100 days. The manager of a supermarket, whose brand is a partner of the anti-inflation quarter, says he has not heard of it, while others ensure to set it up in the next few days and recall having their own promotional campaign in force for several months.