"Influencers must be subject to the same rules to which you are subject on radio, television, in the traditional media", replied the minister to a question from a journalist from France Info.
For example, "when you have a placement of alcohol products, or other product placements, the legal notices must appear on the sites of influencers, which is not the case today", has illustrated by Bruno Le Maire.
After a consultation on the regulation of influencers in which nearly 19,000 people had participated in January on the make.org site, a "conclusive meeting" is scheduled for Monday March 20 in Bercy before a press conference on the subject, learned the AFP with the ministry.
"We also want to give status to these influencers so that they are better protected," added the Minister of the Economy, who also wants to "strengthen controls to ensure that the net is not the Wild West" .
However, the device which will be presented next Monday will aim to "protect influencers, certainly not to stigmatize them".
Bruno Le Maire finally felt that the rapper Booba was "right" to "remember that there are abuses".
Booba had accused Magali Berdah, popess of influencers, of promoting scams last year.
© 2023 AFP