Less organic, look over the pantry, don't shop on an empty stomach, yes, how do you actually reduce spending at the grocery store?

- Yes, before I go shopping, I check very carefully what I already have at home and so we don't throw away any food, it can be used for tomorrow's cooking, says Mona Karlsson Regalado.

Less chicken, meat and vegetables

Magnus Hovbrandt, fresh produce manager at a convenience store in Finspång, sees up close how consumers' buying behavior has changed.

- Goods from our own brand are consumed to a greater extent, while people buy less chicken, meat and vegetables, says Magnus Hovbrandt

"Try to start farming"

For Mona Karlsson Regalado, the new restrained existence works well, but it requires a certain amount of planning.

- You can go around and see where it's cheapest and then I can tell people, try to start growing vegetables at home, it's a lot of fun!, says Mona Karlsson Regalado.