Internet advertising that misleads consumers with exaggerated advertising has become a problem, and it is recommended that a new provision be established to impose a fine of up to 1 million yen on malicious business operators without taking administrative action. Cabinet decision was made to revise the Act on Unjustifiable Premiums and Misleading Representations.
This was announced by Consumer Affairs Minister Kono at a press conference after the cabinet meeting on the 28th.
In order to reduce misrepresentation, which has become a problem in Internet advertising, the revised bill includes tightening regulations on businesses that publish malicious advertisements.
Specifically, there are provisions that impose fines of up to 1 million yen without administrative punishment on businesses that intentionally lie or make exaggerated advertisements, and if they repeat violations within a certain period of time. , new provisions such as increasing the amount of surcharge by 1.5 times.
In addition, in order to promptly improve advertisements that are suspected of violating the law, the law includes the introduction of a system in which business operators can be exempted from administrative punishment if they voluntarily submit an improvement plan and it is approved.
At the press conference, Minister Kono said, ``As the number of advertisements on the Internet is increasing, the amount of information suspected of misrepresentation is also increasing. .