1,331 works appeared in the national design exhibition, Chinese design bursts with innovative vitality

　　1331 works appeared in the National Design Exhibition——

　　Chinese design bursts with innovative vitality (deep observation)

　　Our reporter Zheng Na

　　In your eyes, what is design?

Is it a poster, a set of blind boxes, or a piece of clothing or a building?

In recent years, with the rapid development of China's economy and changes in the social structure, the fields covered by design have been expanding.

From the national image to the basic necessities of life, design is ubiquitous, deeply integrated into economic and social development, and changing people's lives.

A few days ago, the 4th China Design Exhibition and Public Art Exhibition held in Shenzhen has refreshed the public's cognition and imagination of design with more than a thousand works, highlighting the innovative vitality of Chinese design.

　　Respond to the proposition of the times and tell the story of China

　　China Design Exhibition and Public Art Exhibition (hereinafter referred to as "Design Exhibition") is a national-level design exhibition initiated by the Ministry of Culture and Tourism, and is held every three years.

This year's design exhibition is jointly sponsored by the Ministry of Culture and Tourism, the People's Government of Guangdong Province and the People's Government of Shenzhen City. Excellent achievements of Chinese design and public art.

　　"This year's design exhibition embodies how design has adapted to economic and social development and people's needs for a better life in recent years. In the face of the rise of great powers, high-tech development, information transformation, poverty alleviation, rural revitalization, ecological civilization construction, traditional Chinese designers have given their own answers to the questions of the times, such as cultural activation and red culture continuation." Wang Dawei, curator convener, deputy director of the Graphic Design Art Committee of the China Artists Association, and dean of the International Public Art Research Institute of Shanghai University, said .

　　As the "highlight" of this exhibition, the main exhibition is divided into five sections: "showing national image", "promoting industrial transformation", "assisting cultural construction", "leading social fashion" and "improving ecological civilization", with 96 exhibited cases and 1050 works pieces/groups, demonstrating the important role of design and public art in serving national strategies, promoting social development, and improving people's lives.

　　The exhibition opens with a series of country image designs.

In the past three years, China has experienced many major historical nodes.

Focusing on major events such as celebrating the 70th anniversary of the founding of the People's Republic of China and the 100th anniversary of the founding of the Communist Party of China, as well as major themes such as the decisive battle against poverty, the decisive victory in building a well-off society in an all-round way, and the fight against the new crown epidemic, Chinese designers use unique Chinese design language to tell Chinese stories. A large number of excellent works that demonstrate the Chinese spirit and style, and show the Chinese aesthetic style.

　　For example, the logo for the celebration of the 70th anniversary of the founding of the People's Republic of China designed by the team of the Central Academy of Fine Arts uses the number "70" and the five-star national emblem representing China's national image and Tiananmen as the core elements. Effect.

The shape of "7" is like a festive ribbon, and its fluttering effect forms an interactive relationship with the five-star national emblem and the circle where the Tiananmen pattern is located. It not only reflects the profound sense of history, but also contains the cheerful atmosphere of major festivals.

Dong Weixin of the Shanghai Academy of Fine Arts at Shanghai University designed the murals and wall decorations on the door of the Memorial Hall of the First Congress of the Communist Party of China. It is decorated with black cast iron and shows in abstract graphics the period from the early days of the founding of the Communist Party of China in 1921 to the centennial of the founding of the Communist Party of China in 2021. Standing in the East under the leadership of

　　In addition to responding to the major themes of the times, design has increasingly highlighted its importance in important national foreign affairs activities such as the G20 Hangzhou Summit, the BRICS Leaders Meeting in Xiamen, as well as major international events such as the Beijing Winter Olympics and the Hangzhou Asian Games, and has been recognized by the world. see.

Hang Jian, curatorial convener, professor of China Academy of Art, and deputy director of Theory Committee of China Artists Association, said that in recent years, China’s national image design, especially visual design and space design, is showing a new look that is deeply compatible with the connotation, helping to shape sustainable Faithful, lovely and respectable image of China.

　　Combining with the development of science and technology, leading the new trend

　　The integration of technology and design is one of the highlights of this exhibition.

　　The design of a high-speed maglev train with a speed of 600 kilometers per hour, the forward-looking design of Mars spacesuits, the design of underwater robots, the design of intelligent logistics systems, the design of parametric clothing intelligent design robots... In this exhibition, technological elements can be seen everywhere.

Whether it is "promoting industrial transformation", "helping cultural construction", or "leading social fashion" and "improving ecological civilization", it is inseparable from the participation of science and technology, and the rapid development of science and technology also provides designers with a broader space to play.

　　"The part I curated this time is mainly centered on multiple case themes such as major national scientific and technological innovation achievements, digital twins, smart car forms, human-computer symbiosis, and smart homes, showing China's innovative design from 'tracking' to 'leapfrogging', realizing The great change of 'leading'." Wang Yun, one of the curators and secretary-general of China Design Intelligence Award, said.

　　In the 2022 Beijing Winter Olympics, athletes from the Zhangjiakou competition area took the Beijing-Zhangjiakou high-speed railway "Fuxing" intelligent EMU to and fro.

Based on the existing "Fuxinghao" CR400BF EMU, it is the first time in the world to realize automatic driving at a speed of 350 kilometers per hour, and it is the first time to use the Beidou satellite navigation system independently developed by China.

This time, the "Fuxing" model of the "Auspicious Snow Welcomes Spring" version is displayed at the exhibition site.

　　Next to the "Renaissance" is a "Mars Spacesuit".

In July 2021, the astronauts of the Chinese space station went out of the cabin for the first time. Astronaut Liu Boming stood on the robotic arm for the first cooperation between man and robotic arm. A new generation of "Flying" extravehicular spacesuit also made its debut.

The "Forward-looking Design of Mars Spacesuit" exhibited this time is exactly the innovative design of the "Feitian" extravehicular spacesuit design team for future manned spaceflight products.

　　Not only is it a heavy weapon of a big country, but there are many other cases of the combination of technology and design in this exhibition, involving various aspects.

For example, Yao Huifen, the non-heritage inheritor of Su embroidery, used the digital stitch design in the Su embroidery works created by the new stitch method.

This design is the topological research result of Suzhou Embroidery Needlework by Yau Mathematical Sciences Center and Tsinghua Academy of Fine Arts research and development team. It successfully converts needlework into functions and generates computer programs that can record and innovate needlework.

　　"Su embroidery has accumulated 40 to 50 kinds of stitches after hundreds of years of development. Now, through algorithms and the participation of learning artificial intelligence, we can instantly generate countless new stitches. Art has developed a new design language. In the future, this algorithm can also be extended to other embroidery types, and even all textile and weaving fields, such as the inheritance and dissemination of intangible cultural heritage items such as brocade and bamboo weaving.” One of the curators, Tsinghua University Chen Anying, director of the Art History Department of the Academy of Fine Arts, introduced.

　　Highlight the characteristics of the Bay Area and empower a better life

　　As the first additional project of the Design Exhibition, the "Bay Area Special Exhibition" has received special attention.

The exhibition is divided into 5 sections: "Charming Bay Area", "Symbiosis Bay Area", "Trend Bay Area", "Vision Bay Area" and "Imagination Bay Area". 26 cases of excellent design and public art works, a total of 281 pieces/sets.

　　From humanistic feelings to craftsman spirit; from the ecosystem of industry-university-research + design + manufacturing, to the infinite possibilities brought about by digital technology and smart design in the Bay Area; from public art involved in rural revitalization, to fashion brands highlighting the fashion of the Bay Area... The "Bay Area Special Exhibition" comprehensively outlines the ubiquitous design power in the life of the Bay Area.

　　"'Bay Area Special Exhibition' relies on the overall background of the design exhibition, highlights its own innovation, experimentation, and avant-garde nature of 'first try', and focuses on presenting the distinctive characteristics of local design and public art in the Bay Area." Curator One of them, Zhang Xinying, academic editor-in-chief of Shenzhen Guan Shanyue Art Museum, said.

　　What are the characteristics of Bay Area design?

Zhang Xinying believes that the Bay Area has a certain leading role in social governance and intelligent management. At the same time, cities such as Shenzhen and Hong Kong gather many young people with active thinking and a high degree of innovation.

　　"The Guangdong-Hong Kong-Macao Greater Bay Area is one of the areas with the highest degree of openness and the strongest economic vitality in my country. The development of various cities in the Bay Area is highly complementary. In this context, the cluster formed by the design of the Bay Area is of special value. Here The case is very flexible, vivid, and very interesting," said Hang Jian.

　　2022 is the 15th year that Shenzhen has been awarded the title of "City of Design" by UNESCO.

Qin Weizhong, deputy secretary of the Shenzhen Municipal Party Committee and mayor, said that the holding of this exhibition will inject more vitality and vitality into Shenzhen, and use "Shenzhen Design" to better empower high-quality economic development, high-quality life for citizens, and efficient urban governance. Use public art to better cultivate the city's scientific spirit, humanistic spirit, and artistic spirit.

　　"The Design Exhibition is not only a professional exhibition of the industry, but also a mirror of the development of the times, reflecting the transformation of social production and lifestyle, expressing people's yearning and pursuit of a better life, and reflecting the growing cultural confidence and cultural confidence of our country. Soft power. The rapid development of high technology and informatization has put forward new requirements for designers. I hope this high-level design exhibition can arouse public attention and thinking about design, and lead the way for the future of Chinese design.” Wang Dawei explain.

(People's Daily Overseas Edition)