The British researcher David Natt has developed synthetic alcohol that should cause a person to neither become addicted nor have a severe hangover the day after.

The researcher's company is just one of several trying to get such a product onto the market, and Henrik Sundén, docent in organic chemistry at the University of Gothenburg, is positive that more studies are being done on the subject.

- If you achieve all the positive effects that the researchers are looking for, I think it can be a real sales success, but again you have to address questions such as is it toxic?

Are there any side effects, like addiction for example?

Watch associate professor Henrik Sundén tell more in the clip above.