This legal procedure before the Paris Commercial Court "is not an end in itself", reassures the company which sees it "an opportunity to bounce back and improve its financial situation" and declares that the 121 French shops will remain open. and the 320 active employees.
Kookaï has "seriously lacked means and support from the banks", regrets the ready-to-wear brand, citing in particular refusals of loans guaranteed by the State (PGE).
Created in France in 1983, the brand developed in Australia in the 2000s, and was bought in 2017 by Australian businessman Rob Cromb from the Vivarte group (Caroll, Minelli, La Halle, Naf Naf, Chevignon ...)
The clothing sector remains very marked in France by the sudden judicial liquidation of Camaïeu at the end of September, leading to the dismissal of 2,100 employees.
Other major brands are also being shaken up, such as the Go Sport Group, the holding company of the brand specializing in sport, declared in mid-January in receivership by the Grenoble commercial court.
On Friday, the elected staff of the ready-to-wear brand Gap France exercised their right to alert in order to obtain information on the situation of their company, bought in 2021 for one euro by the HPB group (Hermione , People & Brands), which announced the resale to Go Sport.
© 2023 AFP