Homestay bookings increased by 16 times and tourists received more than 10 million——Jilin Province promotes rapid growth of ice and snow economy

Xinhua All Media+｜B&B reservations increased by 16 times and tourists received more than 10 million——Jilin Province promotes rapid growth of ice and snow economy

　　"The number of homestay reservations around the ski resort increased by more than 16 times compared with 2019." Tourism consumption has recovered steadily, and the growth momentum of the ice and snow economy has grown rapidly.

　　"Snow friends galloping" on the mountain, laughing and laughing in the entertainment snow park at the foot of the mountain, adults take their children to play in the ice and snow, enjoying a happy holiday.

"The resort received 44,600 people during the Spring Festival, a year-on-year increase of 13%," said Huang Zhongrui, head of the Marketing Department of Vanke Songhua Lake Resort in Jilin City.

　　In the first snow season after the Beijing Winter Olympics, the four major ski resorts in Jilin Province, including Beida Lake, Vanke Songhua Lake, Tonghua Wanfeng, and Changbaishan Wanda, all entered the top 10 in the national ski resort mileage ranking list on the Skibai App.

The number of tourists received by Changbai Mountain and Chagan Lake Scenic Spots increased by 294.31% and 419.86% year-on-year respectively during the Spring Festival.

Jilin's "ice in the west and snow in the east" attracts tourists from both inside and outside the province.

On January 24, tourists skied at Vanke Songhua Lake Resort in Jilin City.

Photo by Xinhua News Agency reporter Yan Linyun

　　At Lexue Homestay in Nangou Village, Beidahu Town, Yongji County, Jilin City, Wang Hongxia is stewing chicken and fish in the kitchen, preparing meals for "snow friends" in Shanghai, Xi'an and other places.

Yin Ying from Nanjing is celebrating the New Year in Beidahu for the second year. "The New Year flavor in the Northeast is stronger than ours, and you can use the holiday to go out to play and relax." Yin Ying said.

　　There are 108 restaurants and hotels in Nangou Village, and more than 1,700 beds in B&Bs.

More than 150 villagers are engaged in catering services, and more than 50 villagers have become ski instructors.

During the Spring Festival this year, the farmhouse in Nangou Village has received more than 20,000 tourists and realized tourism income of nearly 2 million yuan.

On January 21, Shao Feng, a villager in Nangou Village, set off firecrackers with his snow friends at the entrance of the Lexue Home B&B run by his family.

Photo by Xinhua News Agency reporter Yan Linyun

　　This Spring Festival holiday, Nantianmen Village, located in Xinglong Township, Fusong County, Baishan City, also welcomed enthusiastic tourists.

"From the 29th of the twelfth lunar month to the sixth day of the Lunar New Year, the homestay is full every day." Liu Dingqi, the person in charge of the tourism project, said.

　　Nantianmen is an ordinary mountain village in the Changbai Mountain area, and a homestay tourism project has only been developed in the village in recent years.

"Looking at the snow scene in the mountains and villages", "appreciating Yangko on stilts", "tasting glutinous rice with fire spoons" and "playing fireworks parties"... have become the most popular activities for tourists during the Chinese New Year here.

　　The reporter learned from the Jilin Provincial Department of Culture and Tourism that during the Spring Festival holiday in 2023, Jilin Province received 11.5467 million domestic tourists, a year-on-year increase of 23.61%; domestic tourism revenue was 11.178 billion yuan, a year-on-year increase of 33.31%.

　　The world of ice and snow is also a mountain of gold and silver.

In recent years, based on its resource advantages, Jilin has implemented the "ice and snow +" strategy, promoted the development of the whole chain of ice and snow tourism, ice and snow sports, ice and snow culture, and ice and snow equipment, and cultivated the new kinetic energy of building an ice and snow economy in cold regions.

In this year's Jilin Provincial Government Work Report, Jilin proposed to speed up the creation of three trillion-level industries such as ice and snow and summer leisure and eco-tourism.

　　According to statistics, at present, Jilin Province has built 75 ski resorts of different sizes, with 319 ski runs, 94 ice and snow happy valley (entertainment and snow park) projects of various types, 4 large ski resorts are being expanded, and the structure of ice and snow products has further improved. optimization.

　　At the same time, Chagan Lake Winter Catch Festival, Changchun Jingyuetan Vasa Ski Festival, Jilin International Rime Ice and Snow Festival, etc. are well-known at home and abroad. Jilin is creating festivals to realize the rapid development of ice and snow economy and promote "cold" resources to "hot". industry.

　　The magnificent ice and snow building is full of brilliance, and there are constant screams on the 512-meter-long ice slide.

Changchun Ice and Snow World, which is "4 years old" this year, has become a popular "check-in place" of choice for citizens and tourists during holiday travel.

"I am very confident in the development prospects of the project." Jiang Licheng, chairman of Jilin Provincial Construction Group Co., Ltd., the project investor and builder, said.

On January 24, tourists skied at the Beidahu Ski Resort in the Jilin City Ice and Snow Economy High-quality Development Experimental Zone.

Photo by Xinhua News Agency reporter Yan Linyun

　　Cultural tourism project service is the key.

In recent years, Jilin Province has improved the ice and snow service quality management system and made great efforts to improve the service level of the ice and snow industry.

　　This snow season, the ice and snow through train is open at Changchun Longjia Airport, Jilin City Railway Station and other places, with multiple round-trips every day to pick up and drop off tourists.

"Before winter, we conducted special training on service quality for homestay staff." Said Song Zonghang, deputy general manager of Meihekou Luhang Tourism Management Co., Ltd.

　　"It is convenient to travel, and the services and facilities are also very user-friendly. Some cable cars have heated seats." Wang Jiachao, a "snow friend" from Shanghai, said with emotion.

　　"The fiery momentum during the Spring Festival is the vitality brought by the ice and snow boom, and it is also the effect of strengthening services." Zhao Lanju, general manager of Vanke Songhua Lake Resort in Jilin City, said that the development of enterprises in the new year is more confident, not only to do a good job in the snow season In order to operate, we must also tap the potential of the snow-free season to meet the tourism boom of "May 1" and "October 1".

(Xinhua News Agency reporters Wang Fan, Yan Linyun, Zhang Boyu)