, January 27th. According to the WeChat public account of the Ministry of Culture and Tourism, the data center of the Ministry of Culture and Tourism estimated that this year’s Spring Festival holidays saw 308 million domestic trips, a year-on-year increase of 23.1%, and returned to 88.6% of the same period in 2019. ; Realized domestic tourism revenue of 375.843 billion yuan, a year-on-year increase of 30%, recovering to 73.1% of the same period in 2019.

During the Spring Festival holiday, the national cultural and tourism market was generally safe and orderly.

On the evening of January 26, the bright night view of Hongya Cave in Chongqing attracted many tourists to come and take pictures.

During the Spring Festival, the tourism market in many places in Chongqing is very popular.

Photo by China News Agency reporter He Penglei

Abundant supply of cultural and tourism products

  Under the premise of implementing safety production and epidemic prevention and control requirements, 10,739 A-level tourist attractions are open normally, accounting for 73.5% of the total number of A-level tourist attractions in the country.

The Ministry of Culture and Tourism and the General Administration of Sport of China jointly released the "Excellent Routes for Sports Tourism during the Spring Festival Holiday" to carry out tourism and leisure promotion activities during the Spring Festival.

Beijing, Tianjin, and Hebei jointly launched 10 Beijing-Tianjin-Hebei themed tourism boutique routes, and held the Beijing-Tianjin-Hebei Ice and Snow Tourism Season.

Performances, exhibitions, lantern festivals, and rural "village evenings" and other activities were brilliant.

160 accounts on 87 platforms participated in the live broadcast of "Literary China 2023 New Year Special Program", with 27.1541 million viewers.

A total of about 110,000 mass cultural activities were held across the country, with about 473 million participants.

According to incomplete statistics, there were more than 9,400 commercial performances nationwide during the Spring Festival holiday, a year-on-year increase of 40.92% over 2022 and 22.5% over 2019, with box office revenue of 378 million yuan and about 3.238 million audiences.

A total of 10,522 non-heritage inheritance practice activities were carried out in various places, and the total number of participating videos in the "Culture Entering Thousands of Homes-Video Live Hometown Year" event exceeded 65,000, with more than 580 live broadcasts.

Measures to benefit the people boost cultural and tourism consumption

  All regions have successively introduced policies and measures to benefit the people, such as reducing or discounting tickets for scenic spots, and issuing cultural and tourism consumption coupons.

According to incomplete statistics, 1,281 A-level tourist attractions are open for free during the Spring Festival, accounting for 9% of the total number of A-level tourist attractions in the country, of which 62 5A-level tourist attractions are free of admission.

52 A-level tourist attractions in Luoyang, Henan, 377 A-level tourist attractions, including the Zunyi Conference Site in Guizhou, Chishui Danxia Tourist Area, and Huangguoshu Scenic Area, launched ticket-free activities.

Shandong Provincial Finance has arranged 210 million yuan for the issuance of cultural tourism benefiting the people consumption coupons, reduction and exemption of tickets for scenic spots, etc.

Hebei, Inner Mongolia and other places made overall arrangements to provide consumers with a package of benefit packages.

Cultural and tourism activities have a strong atmosphere to welcome the spring

  A variety of cultural and tourism activities are held in various places, which are welcomed by local people and tourists.

With the theme of "Happy Chinese New Year, you will get what you want", Shanghai has launched a rich "New Year's Taste" feast, including nearly 500 New Year cultural and tourism activities with ten themes.

11 cities in Shanxi held more than 650 activities in seven categories, and jointly promoted the brand of "Happy Chinese New Year, Authentic Shanxi Flavor".

Sanya, Hainan has launched special tourism products and tourism routes such as yacht tourism, water tourism, low-altitude tourism, and rural tourism, and organized activities such as Spring Festival fairs and national tide garden fairs.

Heilongjiang held the "Second Heilongjiang Ice and Snow Intangible Cultural Heritage Week" with the theme of "Beautiful Ice and Snow Season, Intangible Cultural Heritage New Year", and carried out activities such as "Hundred People, 100 Meters, 100 Pictures Paper-cutting Exhibition", "Intangible Cultural Heritage Spring Lighting Show" and other activities.

Night culture and tourism consumption become market highlights

  Focus on the characteristics of the "city that never sleeps" in many places to stimulate the vitality of nighttime consumption.

According to data monitoring, the 243 national-level nighttime cultural and tourism consumption clusters have a passenger flow of 52.122 million, with an average of 30,600 passengers per night in each cluster.

Beijing's Badaling Night Great Wall is open to the public for the first time during the Spring Festival.

Chengdu, Sichuan Province launched a series of night tour activities such as Jinjiang Night Tour, Chengdu Lantern Festival, Light and Shadow Festival, and Spark Festival. Yibin focused on launching new formats and new scenes such as night drinks, night scenes, night entertainment, night shopping, and night tours.

Xi'an, Shaanxi Province held the New Year Lantern Festival on the city wall with the theme of "Dream of Chang'an with colorful lights, warm and peaceful Chinese New Year".

Chongqing held an urban art festival, launching a series of activities such as fireworks shows, light shows, and drone shows.