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Still not talking about anything else.

Shakira's session with Bizarrap has some clear winners and they are the brands.

Thursday was a sensation.

Now it translates into numbers:

which have registered

, according to a study carried out last weekend by the alliance of agencies specialized in marketing, Samy Alliance.

Shakira publicly uttered "you traded a Rolex for a Casio" just days before the King's League.

A 7-a-side football league in which 12

will face each other with their teams, including Iker Casillas.

On Saturday a live Twitch was broadcast and on Sunday the official presentation.

Piqué was going to appear, the networks asked him for an answer: to wear a Casio and go to the event in a Twingo.

So it was.

On Saturday during the live on his Twitch channel, he took off the watch he was wearing, put on a Casio and addressed the camera: "Big announcement: Casio has given us the watches. The King's League has reached an agreement with Casio", Pique said.

, his partner, replied.

"No, no, I'm telling you seriously," settled the ex-soccer player.

But the company has not come to sign a collaboration with Piqué.

Shakira's session causes a clear either with me or against me and Casio for the moment chooses a against nobody.

"Our position has always been and will be neutral," the company told the newspaper

.

Casio assured that "there is no type of agreement with him or with the King's League", despite the fact that they are related to the Ibai company.

This is a much deeper topic than it may seem

with two famous people throwing each other

"You changed a Ferrari for a Twingo" said Shakira and in the King's League event last Sunday Piqué appeared driving one.

But only for the photo.

magazine

: "Piqué's representative called us to ask us for a transfer and we said yes. For us it is free publicity," they said.

Social

have moved to the car company's website.

They have seen that since the song came out, the number of users who come to their page searching for Twingo has increased by 2,000%.

Some have stayed.

According to Samy Alliance, of the 62,000 followers that Renault has on Instagram, 840 joined after

.

But the true power of this song is seen in Casio Spain: of the 180,000 followers it currently has on Instagram,

.

The consumer brands mentioned in the song have gotten

"A real madness", comments the Director of Customer Services at Samy Alliance, Francisco Porras.

According to this marketing expert, "this is a much deeper issue than it might seem

with two celebrities throwing each other's cups."

And as much as the brands get free advertising "these are agreements and processes that are studied a lot in terms of brand risk. They

."

In no way can they rush because "you have to be opportunistic but not opportunistic," says Porras.

All brands in Shakira's mouth have experienced an increase in neutral sentiment and Twingo has decreased negative sentiment by 57.8%.

However, the opposite occurs with the former player.

LITTLE LOVE TO PIQUÉ

Before Shakira's darts, in November 2022 Personality Media did a study where Piqué no longer approved.

The company dedicated to the marketing and analysis of

image data asked people of different ages and sexes of the Spanish population for an assessment of the former player and

, compared to a very low 17% who suspended Shakira.

According to

, CEO of Personality Media, this is also explained by the moment people were asked that question: "Scandals had already come to light, they had separated and professionally they were not at their best."

This is why he believes that it's not just the brands that are the real winners, but "

, attracting people to his Twitch channel for the King's League."

With the figures that society gave Piqué before the

in Personality Media, they believe that no advertiser should be involved in noise of these characteristics and say yes to an agreement with the former soccer player.

According to de Mollinedo, not even in Barcelona does he have the love of his compatriots, or at least, that is reflected in the polls.

According to the criteria of The Trust Project

Know more

• Gerard Piqué