Madrid, capital of tourism: boom in luxury hotels right in the center

Madrid is consolidating

and is beginning to fight for leadership among the main European capitals.

In fact, the capital has been chosen by the New York Times as one of the best destinations to travel in 2023.

At the inauguration of the International Tourism Fair (Fitur), the mayor of the city, José Luis Martínez-Almeida, stated that the city has recovered tourism spending from before 2020 and has remarked that last year

.

In addition, the celebration of Fitur will have an impact of 400 million in the capital.

«The Community of Madrid has registered a very positive evolution in 2022, consolidating a model based

, who generate greater spending.

For the first time in recent history we have registered an increase in the arrival of tourists in summer”, highlights the Minister of Culture and Tourism, Marta Rivera de la Cruz.

National tourism has already fully recovered throughout this year and even registered

.

In total, 5,657,036 Spanish travelers stayed in hotels in the region in 2022.

International tourism is also experiencing an unstoppable rise and in 2022, 5,597,740 foreign visitors arrived in the Community, 197% more than in the same period of the previous year.

However, pre-pandemic levels have not yet been reached, due to the strong impact of omicron during the first months of last year and

.

The balance left by 2022 is

, well above the two million in 2021, but below the 7.6 million in 2019. By nationality, Americans are the travelers who have traveled the most to the region with 696,064 visitors, followed by French (511,430), Mexican (410,000), Italian (370,697) and English (315,928).

International hotel brands

Undoubtedly, the landing in the city of the great American hotel brands, such as Four Seasons, JW de Marriott, The Edition and Hyatt, has been one of the factors that

most .

The Four Seasons was the first to land in September 2020, still in the midst of a pandemic and, in its wake, new luxury hotels have opened, which are attracting quality tourists who previously did not stop in Madrid because they could not find quality accommodation. your level.

The Thompson hotel, from the Hyatt chain

, was one of the last five-star establishments to open its doors last September after five years of renovations.

Located on Calle Montera, it occupies the emblematic building of the Acteón cinemas and the Almacenes Arias.

With 175 rooms, the hotel has The Omar, a bistro and bakery managed by the La Ancha restaurant group, large rooms for organizing events, a rooftop with spectacular views of the skyline and

which promises to make competition to the mythical Toni 2.

The terrace of the Thompson.EM hotel

«Madrid is experiencing a very beautiful moment.

A

is taking place , which is taking shape.

The entry of these international chains helps because the American client feels identified with these brands and that makes him make a decision when making the trip, "said Carlos Erburu, general director of Thompson Madrid, yesterday.

The Madrid Edition, the most exclusive brand of the Marriott chain, also opened last year in the capital with another emblematic location: the former

, located in the Plaza de las Descalzas Reales.

The creator of this firm is Ian Schrager, founder of the mythical New York nightclub Studio 54, a hotbed in the 70s.

Therefore, the hotel not only aspires to become a luxury urban resort, but also aims to provide a wide range of leisure options to Madrid clients thanks to its lobby with live performances, its Jerónimo and Oroya restaurants and its Punch Room. , a

bar

in the style of

.

"The city has become international and has been able to take advantage of this new trend in the demand and needs of travelers and Madrid residents, to which is added

," said Patricia Fernández, director of Marketing for the hotel.

The Madrid Edition lobby bar. ÁNGEL NAVARRETE

In 2023 the trickle of openings begins, all of them located between Plaza de Canalejas, Gran Vía and Calle Alcalá, a triangle that has become

.

At the end of February or beginning of March,

, right across from the Four Seasons.

The hotel will have 139 rooms, which will include two floors of suites -all of them with outdoor terraces- a lobby bar and a restaurant run by the Sandoval brothers.

A few meters away, in Alcalá, 26, another of the openings of the season will take place: that of the Nobu hotel, led by the actor Robert De Niro, Nobu Matsuhisa and Meir Teper.

The establishment will offer a three-level bar, another on the roof, a state-of-the-art spa and the

, emblem of the hotel empire.

Last year De Niro visited the capital to taste a menu of

and he was seen cutting a Cinco Jotas ham at the Mandarin Oriental Ritz.

And it goes on and on because at the corner of Alcalá and Gran Vía,

, one of the most representative in the city.

Sandro Silva and Marta Seco together with their partner, the Turkish group Dogus Group, want to debut in this way in the luxury hotel industry with a concept that is a restaurant, private club and spa.

At the beginning of the year,

, from the French group Evok Hotels and designed by Philippe Starck, will open its doors on Gran Vía street, right next to the innovative WOW store by Dimás Gimeno.

All this added to the recent reforms of the Hotel Santo Mauro, the Rosewood Villa Magna and the Mandarin Oriental Ritz make Madrid

.

According to the criteria of The Trust Project

Know more

• Articles Ana del Barrio