No less than 631 lots, offices, coffee machines, decorative objects and a statue of the blue bird emblematic of the social network, were put up for auction.

The latter was sold for 100,000 dollars Wednesday at an auction organized by Twitter.

A huge light installation representing the blue bird went for $40,000, according to Heritage Global Partners, the company that organized the online sale.

The purpose of this sale is to save money.

In early November, a week after buying Twitter for 44 billion dollars, Elon Musk laid off half of the group's 7,500 employees, explaining that the company was losing more than 4 million dollars a day.

Advertising represents the bulk of the platform's revenue, but the Tesla boss's opinions and decisions on content moderation have scared off many advertisers.

Lower the costs

In December, the multibillionaire said in an online discussion that he had undertaken to “cut costs like crazy” to avoid a cessation of payments.

He is counting on the savings made and the launch of a new paid subscription to get back into shape.

This paid service, called Twitter Blue, costs 11 dollars per month in the United States if subscribed via iOS, Apple's mobile operating system, or Android, that of Google.

Web subscriptions at 8 dollars per month or, at a discount, at 84 dollars per year are also offered.



The service, which notably gives access to the blue check mark for account certification, is currently available in the United States, Canada, the United Kingdom, New Zealand, Australia and Japan.

"With the changes we're making, massively cutting expenses and increasing revenue from subscriptions, I think Twitter will be fine next year," Elon Musk said.

According to its projections, the social network could achieve a turnover of around 3 billion dollars in 2023.

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