Barthélémy Philippe, edited by Romain Rouillard 06:24, January 14, 2023

Many e-merchants take advantage of the sales window to engage in deceptive marketing practices.

Nevertheless, thanks to extensions for internet browsers, software or other price comparators, it is possible to get through scams and thus preserve your budget.

Who says kick-off of the sales also says multitude of traps to thwart.

Many false promotions flourish on the internet and some merchants do not hesitate to inflate their prices just before the sales to deceive customers on reductions that are not.

An illegal but frequently used practice.

However, there are tips to avoid falling into the trap. 

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You must first equip yourself with the right tools to verify that the smartphone of your dreams, for example, is indeed the subject of a genuine promotion.

And if you're shopping on Amazon, it's possible to add the Keepa extension to your browser.

It allows, in fact, to follow the evolution of the prices of all the references sold by the e-commerce giant. 

Track down fraudulent e-commerce sites

Another good plan for secure purchases at the best price: the France Verif' software which tracks down fraudulent e-commerce sites.

"As soon as you go to the desired product, for example a pair of shoes, 127 artificial intelligence robots will eliminate everything that is "trust index offer" and communicate this best offer to you. And this allows you to saving on average for the user more than a third of their purchasing budget", explains its founder Laurent Amar. 

Finally, to make a success of your sales, there remains the more classic solution of online price comparators.

Idealo, leDenicheur or Crosshopper reference thousands of merchant sites and allow you to optimize your shopping budget in a few clicks.