They give their little tips, their personal recipes for cooking, their advice for taking care of your pet, investing your savings or choosing a show.
But are their advice really free?
Influencers increasingly populate our daily lives on social networks such as Youtube, Instagram, TikTok and Facebook.
As a result, the global influence market is exploding and worth more than 16 billion euros in 2022. Are influencers professionals?
Are they making a lot of money?
Are they agents or competitors of advertising agencies?