“New Lancia Revival.
The future in our roots”.
This is the name of the short film available on YouTube which pays homage to the history of the Italian brand as it is about to come alive again.
Commented by Luca Napolitano (the brand's CEO) himself, the film takes you behind the scenes of Lancia Design Day, the first event celebrating Lancia's return to center stage.
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From yesterday to today
Shot in Turin, this documentary web-series in three episodes explores the offices of Luca Napolitano and Jean-Pierre Ploué (the head of design), the Centro Stile, the Stellantis Heritage Hub and the astonishing Reggia di Venaria.
There are also many iconic models such as the Aurelia, Flaminia, Delta, Stratos and Rally 037. The second episode will be presented during Milan Design Week next April and will be followed by the last episode in 2024 with the launch of the new Ypsilon.
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