Carbonated Santa porridge and coffee at the Trocadero are some of the treats in his videos.

Outside of social media, Pontus also works full-time, despite that he managed to publish 555 videos with 27.6 million views in 2022 - and then he started in April.

- I see it as my life, not as a job.

Recording videos has become part of my routine, he says.

Celebrated Christmas with millions of viewers

Instead of celebrating Christmas, Pontus Johansson spent his Christmas Eve in the kitchen in front of a ten-hour long live broadcast.

The broadcast reached 2.2 million likes.

- Many are lonely and you are never as lonely as on Christmas Eve.

I sat there from 1:30 p.m. until midnight and drove live.

Some users had been in for more than eight hours listening so I think it meant a lot to them.

Then it felt good in the stomach.

Pontus' tips for success

The recipe for success is not something Pontus keeps secret - in the clip you will hear his three best tips for succeeding in social media.

Javascript is disabled

Javascript must be enabled to play video

Read more about browser support

Hear Pontus Johansson's best tips for succeeding with social media.

Photo: Viktor Lundmark / SVT