It's one of the most amazing concepts at the CES show in Las Vegas.
The BMW i Vision Dee brings together headlights and a grille grouped into a common “phygital” (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions.
The i Vision Dee can thus visually express moods such as joy, astonishment or approval.
It can even project the image of the driver's avatar onto the side window!
virtual worlds
Inside the cabin, the head-up display spans the entire width of the windscreen.
A technology which will be marketed from 2025, and which uses sensors placed on the dashboard to display a multitude of information ranging from driving to augmented reality projection, including communication in all its forms.
Dimming windows can even be used to gradually fade reality and replace it with virtual worlds.
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BMW
concept car
CES 2023
high tech