Last year's year-end shopping season, which is important for determining trends in US consumer spending, showed that online sales were strong.
In the United States, the end-of-the-year shopping season runs from Black Friday, the day after Thanksgiving in November, to Christmas, and retail sales are concentrated during this period.
According to a survey released by IT giant Adobe on the 5th, online sales from November to December last year amounted to 211.7 billion dollars, or approximately 28 trillion yen in Japanese yen, an increase of 3.5% compared to the same period in the previous year. did.
During this period, the toy discount rate increased to 34% from 19% in the previous year, and the electronic device discount rate also increased to 25% from 8% in the previous year.
The surveyed company analyzed that the large discounts led to an increase in sales by attracting consumers who had become price sensitive due to inflation.
Also, regarding the year-end sales season in the United States, major credit card company "Mastercard" also conducted a survey that retail sales from November 1st to December 24th last year exceeded the same period of the previous year by 7.6%. The results show that personal consumption is solid even though inflation continues.