Mohammed bin Rashid launches the new season of "The Most Beautiful Winter in the World"

Today, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, chaired a meeting of the Council of Ministers in the Al-Zawra Reserve in the Emirate of Ajman, during which His Highness launched the new season of the domestic national tourism campaign, "The Most Beautiful Winter in the World."

His Highness said in a tweet on his official account on the social networking site "Twitter": "Today I presided over a meeting of the Council of Ministers in the Al-Zawraa Reserve in the Emirate of Ajman. During which we launched the new season of the domestic national tourism campaign, "The most beautiful winter in the world." Ajman, the white sands. And the Red Fort.. and the mountains of Masfout..and the valleys of Manama.. are the starting point for the campaign this year.

His Highness added: "Ajman is Dar Al-Aman..it witnessed a tourism, economic and urban shift under the supervision of my brother Hamid bin Rashid, may God protect him..and with serious field work from Sheikh Ammar bin Humaid and his brothers..young Emirati leaders we are proud of..and the wisdom of Sheikh Hamid that leads them to every good in Serving the country and the people.

His Highness explained, "The 'The Most Beautiful Winter in the World' campaign, which we launch annually, achieved an increase in domestic tourism by 36% in 2021, to reach 1.3 million domestic tourists. Our goal is to highlight the beauty of the Emirates. This is to highlight the values ​​of its people.. and the motto for this year is "our heritage"...to spread the values ​​of the most beautiful people...".

His Highness also adopted a decision to raise the efficiency and readiness of the border crossings and free zones in the UAE, and His Highness said: "Today we adopted a decision to raise the efficiency and readiness of the border crossings and free zones in the UAE ... and to enhance capabilities and standardize procedures and requirements in accordance with the best international security standards in this field." .".

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