While waiting to be able to admire the Ypsilon, which will be the first Lancia of the new electric era, the brand presents its new logo and the Pu+Ra style (pure and radical) that will define future models.
Mainly inspired by the 1957 logo, which was first introduced on the Lancia Flaminia, the new logo is rooted in the past to project itself into the future.
It will adorn the Ypsilon, the new Delta as well as a new top-of-the-range model of which nothing is known yet.
Sensual and sporty shapes
What we do know, however, is that Lancia will revive, in a contemporary way, the style of the models that have marked the history of the brand.
They call it “Lancia Pu+Ra Design”.
We find the soft and sensual shapes of the Aurelia and Flaminia, but also sporting references to the Stratos and Delta.
All combined with inspirations of furniture, architecture and Italian fashion.
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