Lenovo, cutting-edge technology closer to people

BY UE STUDIO

Updated Friday, November 25, 2022-11:32

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Despite being the company that bought the North American giant IBM, Lenovo has always been aware that the path to popular and market recognition lay through technological innovation,

, and commitment to

today's

Only a few years have passed and the Lenovo brand requires no introduction, having achieved remarkable notoriety thanks to a job well done.

So much so, that they are leaders in the best basketball league in the world after the NBA, the ACB, as Alberto Ruano, general manager of Lenovo Iberia, points out with satisfaction: "We are delighted to be part of the Lenovo Tenerife basketball team, which is the sole leader of the League, ahead of Real Madrid and Barcelona, ​​no less. We are very happy with both the city and the team".

But a brand in a market as competitive as that of technology is not introduced into the unconscious of citizens just because it invests in advertising or because it sponsors a successful sports club.

To find the reason for this increase in popularity of the brand, it is convenient to put the accent on what they do.

the future is here

Tech World '22 took place last October, the latest edition of Lenovo's annual innovation event.

An appointment that promoted the interest of professionals and individuals where they could see proofs of concept of roll-up screens for smartphones and laptops;

without a doubt, an announcement that the

of these devices are very close to allowing the user to enjoy a new leap in quality in their day-to-day technology.

In addition, the introduction of the Lenovo Freestyle app has fulfilled a growing need for the ability to

to expand desktop space or a wireless touchscreen for your laptop.

But, surely, what has attracted the most attention among the innovations that were made public at Tech World is Cyber ​​Spaces, a concept of the future that was born with the vocation of growing in the immersive experiences that telepresence communications and the teamwork.

Thus, thanks to Cyber ​​Spaces, it will be possible to provide a physical and interactive holographic solution for the user who takes part in a videoconference.

The latest in Artificial Intelligence for education and industry

Alberto Ruano is passionate about the education sector within Lenovo and it is no wonder from a commercial point of view, because as the general director of the company in Spain and Portugal points out, "five or ten schools are, in number of clients, , like a large company. And it is

.

For this reason - due to the necessary investment that schools, colleges and universities have made in the last two years - new solutions such as Lenovo's Virtual Classroom are designed to

.

The novelty of Virtual Classroom consists in offering virtual teachers to students, providing personalized tests and recommendations for them.

The industry has also had to reinvent itself in recent times and its digitization is no longer an option but a mandatory step for those companies, large and small, that aspire to remain competitive.

In this sense, Lenovo presented at Tech World two innovations focused on growth within industry 4.0.

On the one hand,

which combines Artificial Intelligence and Big Data to minimize the weakest points of digitization, identifying, analyzing and reducing the risks of the supply chain while proposing various hypothetical scenarios that help better planning.

In addition, the

anticipates repair needs while optimizing the spare parts network, service engineers, and necessary logistical support.

A real commitment to reducing environmental impact

We live in a world where

has become a paramount issue.

However, neither all countries nor all companies are willing to dedicate a significant part of their agenda to taking care of the planet.

In this sense, Lenovo's commitment to environmental impact is as real as it offers the much-needed transparency about the figures resulting from the application of its sustainability programs.

Thus, the company launched a unique initiative in the technology sector,

Through this

, Lenovo customers surpassed 1 million tons of carbon dioxide through the purchase of laptops, desktops, and workstations in October.

Or what is the same, the equivalent to the greenhouse gases emitted by more than 215,000 vehicles driven during a year.

Since its launch in 2021, the adoption rate of Lenovo's CO2 Offset Services has been increasing and the amount of carbon offset by customers has seen a double-digit percentage increase quarter over quarter.

In this sense, as Alberto Ruano explains, Lenovo's commitment to caring for and respecting the environment "is part of our DNA, including everything from packaging to the components themselves. Only 1% of the products that have more than three years. When the client has a problem with his device, what he does is buy a new one. And what is not repaired is collected and destroyed to build a new product from the destroyed one. Only in Spain We are talking about 4 million laptops every year, 12 million mobile phones and 2 million tablets. All of this is used to re-produce new devices."

Where is the future of technology going?

How can it be otherwise, Lenovo

.

In this way, the general director of the company does not hesitate to show where Lenovo's future commitment to users should go: "

Today there are hacker incursions in more than 50 percent of companies. But, surprising as it may be, even in education, hacking is at levels above 28%, in the centers where our children study."

Regarding devices, Lenovo is clear about what the main characteristics must be to satisfy the tastes and needs of users.

Investment in R&D is largely focused on developing devices that are increasingly lighter, have great image quality and, above all, have a large battery.

Because, after all, as Alberto Ruano points out, "the world has to be portable".

Made by UE Studio

This text has been developed by UE Studio, a creative branded content and content marketing firm from Unidad Editorial, for LENOVO.

According to the criteria of The Trust Project

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