Meta has launched the WhatsApp business application in response to the growing desires of users about the inability to use more than one WhatsApp account on one phone, and then the need to use another phone.

The WhatsApp Business application is considered one of the pioneering programs in providing support services to customers and helping them to answer their questions and inquiries at the times that suit the owner of the project, regardless of his accounts and personal relationships, which contributed to adding more formality and professionalism to project management and organization.

Through the following report, we explain to you how you can take advantage of the features of this application in developing your business.

WhatsApp Business Features and Benefits

WhatsApp Business has a number of features in enhancing customer service, as it has features that help entrepreneurs to manage their businesses professionally.

WhatsApp Business comes at the top of the list of economic applications that are a successful alternative to all means of organizing responses and communicating with customers.

The application is a great support for small and emerging companies and businesses, and provides them with the ability to save expenses and money, and then achieve success in their field without incurring the trouble of finding expensive ways to organize communication with customers.

It also mainly features in reducing expenses related to messaging clients to inform them of any offers or updates related to the project.

WhatsApp Business can be used to create an account dedicated to business, which is different from what is the case in traditional WhatsApp, where it is possible to allocate the account with a larger area to reflect the identity of the company honestly, which facilitates communication with customers and reduces obstacles and obstacles.

Through WhatsApp Business, you can take advantage of many features:

1. Create a business account

Through the commercial account, you can better describe your project and add all the following data:

  • Description of the business or business.

  • Determine working hours.

  • Put the business address.

  • Providing additional information about the business's website.

  • Add contact email.

  • Determining the classification of the business from among dozens of classifications, making it easier for customers to know the identity of the business.

2. Build a product gallery within the application

The application allows entrepreneurs to provide a complete gallery of their business and the services they provide.

3. Mechanisms of Messaging

WhatsApp Business enables different mechanisms to chat with customers, providing additional capabilities that are broader than having a live chat with the customer.

4. Organize conversations and classify clients

WhatsApp Business gives owners of brands and projects the ability to categorize customers and conversations, in order to help them avoid making mistakes.

5. The ability to activate the quick response feature

In addition to the ability to categorize and arrange conversations, entrepreneurs on WhatsApp Business can take advantage of the quick replies feature, which means reusing frequently used phrases with customers, which helps to save time.

6. The feature of automatic messages when you are not present and welcome messages

7. Marketing to reach more customers

WhatsApp Business goes beyond being an instant messaging program, it also helps create advertising that increases people's reach for the brand.

8. Add WhatsApp Business to Facebook and Instagram

WhatsApp Business provides the ability to connect all social media accounts, thus facilitating the user's access to customer service related to the brand or facility.

9. Invite customers through short links or "QR code"

The feature of shortening the links or "QR code" provided by the WhatsApp Business application comes its importance from its ease of use. All that is needed is to activate the short link, copy it and publish it among users, to speed up their access to the conversation without any trouble.

What are the types of WhatsApp Business?

WhatsApp has tried to expand its target group of users of the application, to include owners of both emerging and large brands, by offering versions of the WhatsApp Business program that correspond to the needs of each company.

First: the traditional business WhatsApp

It is the application that can be downloaded through any application store, whether for Android phones or iPhone, as small enterprises and emerging businesses are the main target of this application.

Second: WhatsApp Business "API" (API)

WhatsApp Business “API” is not an application in itself, that is, it does not have a specific user interface and cannot be easily installed on devices and mobile phones. Rather, it is a special programming language that enables companies to benefit from the WhatsApp Business application in a way that suits the needs of these Companies, which are usually medium or large commercial establishments in their fields, and therefore need more advanced means in managing the mechanisms of communication with customers more.