The Swiss newspaper Lotan (Le Temps) said that Elon Musk - the richest man on the planet - bought the Blue Bird social network, wondering what the American billionaire would do with his new game, and described the moment as historic, reviewing 4 points that it considers necessary to understand the ambitions of the man, which are as follows:

1/ Does the mask have full powers?

Yes, Musk can announce himself - according to Bloomberg - as head of Twitter, and he has imposed a freeze on all software development operations on the network since last Thursday afternoon, and any modification to the “code”, but that it was Tesla engineers who took power and are currently analyzing the network code. Social.

Musk is no longer obligated to publish quarterly results, whether it is related to financial elements or the number of users, and is no longer responsible except to the banks that lent him $12.5 billion in exchange for this acquisition, after the network exited the stock exchange.


2/ What will the social network turn into?

Musk envisions turning Twitter into a super app, an "X" app, as he called it, that does it all.

"I'm thinking of WeChat in China, and it's a really cool app, there's no match outside of China. I think there's a real opportunity to make that happen," says Musk. The Chinese app lets you communicate, book a taxi, send money, make payments or identify yourself. Plus, it's a social network.

3/ What about freedom of expression?

Musk publicly wants to increase freedom of expression on Twitter, and has his eye on former US President Donald Trump, who is banned for life by the network, and his friend, showrunner Kanye West, who is banned for anti-Semitic statements.

“It is important for the future of civilization to have a public arena on the Internet, where a variety of opinions can be discussed in a healthy way without resorting to violence,” Musk said, but added that “Twitter cannot be a hellish place open to everyone, where everything can be said.” without consequences."

4/ Will Twitter be stronger?

Although Twitter is a favorite communication platform for politicians in particular, it is a fragile social network, which has only made profits in 8 financial years, and the current downturn in the advertising market can hit it, and it is in the process of launching a “blue” subscription, at a price of $4.99 per month.

It is rumored that Musk is planning to lay off three-quarters of Twitter's 7,500 employees, and is likely to do a mass restructuring, but it seems certain that the social network will bring him almost nothing, except a lot of extra work.