Editor's note: The 5th China International Import Expo is about to open in Shanghai.

In the past five years, the success of the CIIE cannot be separated from the support and contributions of the vast number of overseas Chinese.

They either seized the opportunity, actively participated in the exhibition, or made connections across borders and promoted the Expo, which effectively conveyed China's determination and confidence in deepening reform and opening up.

Under the guidance of the All-China Federation of Returned Overseas Chinese, the Shanghai Federation of Returned Overseas Chinese and the Shanghai Branch of China News Agency launched a specially planned series of reports on "Overseas Chinese and the Expo in the Past Five Years", telling the wonderful stories of overseas Chinese who have helped the CIIE in the past five years.

　　China News Service, Shanghai, October 29th (Reporter Fan Yubin) The annual "Contract to Expo" has brought the "Shanghai Daughter" Cao Peiqing, who has been away from home for more than 30 years, closer to China.

　　The 5th China International Import Expo (hereinafter referred to as the "CIIE") is about to open. Cao Peiqing, honorary chairman of the Sydney and Shanghai Chamber of Commerce in Australia and chairman of the Australian CPG Group, introduced in an exclusive interview with China News. Years of exhibition experience, once again as the only fashion and lifestyle brand to represent Australia in the exhibition, showing the healthy and fashionable life attitude from the southern hemisphere.

Cao Peiqing, Honorary President of the Sydney and Shanghai Chamber of Commerce in Australia, and Chairman of the Australian CPG Group.

Photo courtesy of the interviewee

　　The cultural and creative brand "Space18" under the Australian CPG Group was born in 2018.

"This young cultural and creative brand is exactly the same age as the CIIE, highlighting simplicity and environmental protection, and promoting sustainable and innovative lifestyles," said Cao Peiqing.

　　The CIIE is the world's first large-scale national-level exhibition themed on imports.

For Cao Peiqing, the great feeling of participating in the CIIE is that "China's opening to the outside world is getting wider and wider, the intensity is getting stronger, and the level is getting higher and higher."

"China's deepening opening to the outside world will directly benefit our foreign companies. The CIIE will bring us wider business contacts, newer innovative ideas, and more supply chain channels," she said.

　　Auspicious clouds, pandas, zodiac signs... At the 4th CIIE, Cao Peiqing's team carefully arranged the "Space18" booth, displaying various cultural and creative products painted with Chinese cultural elements, which were particularly eye-catching.

"The combination of our creative design and Chinese traditional culture not only shows the charm of Chinese traditional culture, but also conveys the positive energy that people need under the epidemic with cheerful and warm colors." Cao Peiqing said.

Cao Peiqing participated in the 2nd China International Import Expo.

Photo courtesy of the interviewee

　　At the upcoming 5th China International Import Expo, "Space18" will focus on the concept of green environmental protection, integrating Australian cultural and creative design into China's intelligent manufacturing.

Cao Peiqing said that the CIIE has become the company's annual launch of new products. This year, they will launch a new pen with an environmental theme. This pen combines Australian creative design with China's original technology, delivering "replacing 1,000 pens with one pen". "Pencil" green revolution.

　　"For our cultural and creative products, don't underestimate the product itself, because creativity is limitless." Cao Peiqing revealed that recently, they are still designing and integrating traditional Chinese cultural elements such as Dunhuang Feitian and Sun Wukong's three dozen Baigujing into cultural and creative products.

　　"China has a long history and culture, the world's most complete industrial chain, strong industrial manufacturing capabilities and a vibrant consumer market. At present, there are more than 100 Chinese enterprises serving us, which have been inserted into our overseas development of cultural and creative undertakings. Wings." Cao Peiqing said that the CIIE will provide overseas companies with an opportunity to communicate face-to-face with consumers and dealers, through which companies can directly understand the needs of users and promote their products and business ideas.

Cao Peiqing in the exhibition hall of the previous China International Import Expo.

Photo courtesy of the interviewee

　　At the same time, participating in the Expo will allow Cao Peiqing to come into contact with cultural and creative companies from around the world, and carry out horizontal cooperation through copyright exchanges, joint research and development, and creation of derivatives, etc., providing consumers with more high-quality cultural and creative products. Full of innovative energy.

　　"With the rapid development of China's social economy and the gradual growth of the middle class, the younger generation such as 'Gen Z' has an increasing demand for cultural and creative products, and the market prospect of designing cultural and creative products through fashion and creativity is promising." Cao Peiqing said that next year she will We are ready to lead more Australian small and medium-sized enterprises to participate in the CIIE and set up the Australian Fashion Life Pavilion.

　　Over the years, Cao Peiqing has promoted and promoted the CIIE to the mainstream Australian society, relying on the accumulated network resources and his own advantages in connecting with China and foreign countries, so as to help Australian small and medium-sized enterprises enter the Chinese market.

　　She said that the CIIE will help China open its doors wider, let overseas Chinese businessmen see the vibrant Chinese market, and let the world see China's practical actions to boost global economic recovery.

To this end, its team promotes the CIIE in its daily business and large-scale events, and uses its own participation in the actual effect to attract more Australian brands to participate in the CIIE.

　　In addition, Cao Peiqing is now taking advantage of the company's strengths in market planning to attract and train more Chinese students, helping them to implement creative designs, so as to bring more high-quality products and creative designs to the Chinese market and even the global market.

　　During the 5th China International Import Expo, "Overseas Chinese Connecting Five Continents Shanghai Shanghai Import Expo" - 2022 Overseas Chinese and Chinese Market Summit Forum will be held.

In Shangyanshang, Cao Peiqing said, "I am very confident in the Chinese market by riding the east wind of the China International Import Expo." (End)