Twitter's latest quarterly results showed a loss of $270 million.

Since then, the ad market has begun to falter, as evidenced by this past week's underperforming quarterly reports from other ad-funded tech companies.

Advertisers have also expressed skepticism about Musk as an owner.

His stance in favor of greater freedom of expression has been interpreted as more room for extreme opinions.

An advertising environment that big brands rarely like.

Hence the program explanation he tweeted out yesterday where he promises to fight both for greater breadth of opinion and less polarization at the same time.

Where he writes that Twitter must be "warm and welcoming for everyone".

Sounds like something completely different from today's Twitter.

His dream of creating "X", a super app for everything, like Chinese Wechat where you do everything from tweeting to ordering take-away, is something radical that is needed if he is to raise profitability so that the business can be counted.

The deal adds $13 billion in debt to Twitter, which now incurs significantly increased interest costs on top of its already strained bottom line.

He simply has to do something revolutionary to make Twitter take off.

The fact that he intends to not just hang around in his woolen socks is clear from the fact that he has already fired the CEO and part of the management.

It's a long way to "X".

But expect some symbolic change soon.

An ad-free paid variant?

Maybe it.

He would like to go the paid route.

Trump back on Twitter?

Of course, but Trump has refused.

After all, he has his own platform to attract users to.

Musk is similar to the former president in terms of thinking out loud in public.

He has a foreign policy savvy that makes Donald Trump appear like a cautious diplomat.

The new Twitter boss's proposal that Ukraine should give up Crimea and that Taiwan should become part of China was appreciated by Moscow and Beijing.

But not by many in the free world.

Another billionaire who cares about world politics, who cares?

Well, he's not just any billionaire.

Musk is a billionaire with geopolitical power.

His Starlink satellite internet connection has proven valuable to the Ukrainian army.

Over half of his Tesla cars are made in China.

He cannot care what Washington or the Chinese Communist Party thinks.

"Chief Twit" Musk, as he now calls himself in his Twitter profile, will end up even more in the political hot air in the future.

When the fine words that everyone should be allowed to speak on his digital forum will be put to the test in individual cases.

Fasten your seat belt!

With Musk behind the wheel, it won't be a boring trip anyway.